Market revenue in 2023 | USD 7,191.1 million |
Market revenue in 2030 | USD 13,657.2 million |
Growth rate | 9.6% (CAGR from 2023 to 2030) |
Largest segment | Building & construction sets |
Fastest growing segment | STEM Toys |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Building & construction sets was the largest segment with a revenue share of 24% in 2023. Horizon Databook has segmented the U.S. educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
In April 2021, the National Association for the Education of Young Children (NAEYC) reported that approximately 90% of preschool-aged children in the U.S. engage with toys. Among these, versatile options like building blocks are highly favored for their ability to facilitate various educational activities, reflecting a growing interest in toys that offer developmental benefits.
Educational toys, such as building blocks, present an ideal opportunity to instill valuable skills and traits in children from an early age. Younger children can grasp concepts like geometric shapes and color matching, while older children can engage in more complex creative endeavors through construction.
Amid concerns about academic setbacks stemming from the disruptions of the 2019–2020 school year, parents were increasingly turning to educational play as a means of preparing their children for future academic challenges.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. educational toys market , including forecasts for subscribers. This country databook contains high-level insights into U.S. educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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