U.S. Educational Toys Market Size & Outlook, 2023-2030

The educational toys market in the United States is expected to reach a projected revenue of US$ 13,657.2 million by 2030. A compound annual growth rate of 9.6% is expected of the United States educational toys market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,191.1
Forecast, 2030 (US$M)
$13,657.2
CAGR, 2024 - 2030
9.6%
Report Coverage
U.S.

U.S. educational toys market highlights

  • The U.S. educational toys market generated a revenue of USD 7,191.1 million in 2023 and is expected to reach USD 13,657.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 9.6% from 2024 to 2030.
  • In terms of segment, building & construction sets was the largest revenue generating product in 2023.
  • STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.


Educational toys market data book summary

Market revenue in 2023USD 7,191.1 million
Market revenue in 2030USD 13,657.2 million
Growth rate9.6% (CAGR from 2023 to 2030)
Largest segmentBuilding & construction sets
Fastest growing segmentSTEM Toys
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBuilding & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments
Key market players worldwideThe LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys


Other key industry trends

  • In terms of revenue, U.S. accounted for 13.9% of the global educational toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. educational toys market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 11,464.7 million by 2030.

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Educational Toys Market Companies

Name Profile # Employees HQ Website

U.S. educational toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.


Building & construction sets was the largest segment with a revenue share of 24% in 2023. Horizon Databook has segmented the U.S. educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.


In April 2021, the National Association for the Education of Young Children (NAEYC) reported that approximately 90% of preschool-aged children in the U.S. engage with toys. Among these, versatile options like building blocks are highly favored for their ability to facilitate various educational activities, reflecting a growing interest in toys that offer developmental benefits.

Educational toys, such as building blocks, present an ideal opportunity to instill valuable skills and traits in children from an early age. Younger children can grasp concepts like geometric shapes and color matching, while older children can engage in more complex creative endeavors through construction.

Amid concerns about academic setbacks stemming from the disruptions of the 2019–2020 school year, parents were increasingly turning to educational play as a means of preparing their children for future academic challenges.

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  • Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. educational toys market , including forecasts for subscribers. This country databook contains high-level insights into U.S. educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. educational toys market size, by product, 2018-2030 (US$M)

U.S. Educational Toys Market Outlook Share, 2023 & 2030 (US$M)

U.S. educational toys market size, by product, 2018-2030 (US$M)

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