Global Educational Toys Market Size & Outlook, 2023-2030

The educational toys industry worldwide is expected to reach a projected revenue of US$ 103,059.0 million by 2030. A compound annual growth rate of 10.4% is expected of the worldwide educational toys industry from 2024 to 2030.
Revenue, 2023 (US$M)
$51,561.0
Forecast, 2030 (US$M)
$103,059.0
CAGR, 2024 - 2030
10.4%
Report Coverage
Worldwide

Global educational toys market highlights

  • The global educational toys market generated a revenue of USD 51,561.0 million in 2023 and is expected to reach USD 103,059.0 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 10.4% by 2030.
  • In terms of segment, games & puzzles accounted for a revenue of USD 11,077.2 million in 2023.
  • STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 51,561.0 million
Market revenue in 2030USD 103,059.0 million
Growth rate10.4% (CAGR from 2023 to 2030)
Largest segmentGames & puzzles
Fastest growing segmentSTEM Toys
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBuilding & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments

Other key industry trends

  • In terms of revenue, the North America accounted for 30.5% of the global educational toys market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, UK is the fastest growing regional market and is projected to reach USD 6,583.1 million by 2030.

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Educational Toys Market Companies

Name Profile # Employees HQ Website

Global educational toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.


Games & puzzles was the largest segment with a revenue share of 21.48% in 2023. Horizon Databook has segmented the Global educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Educational Toys Product Outlook (Revenue, USD Million, 2018-2030)
    • Building & Construction Sets
    • Role Play Toys
    • Art & Craft Kit
    • STEM Toys
    • Games & Puzzles
    • Musical Toys/Instruments
    • Others
  • Global Educational Toys Age Outlook (Revenue, USD Million, 2018-2030)
    • Toddlers (1-3 years)
    • Preschoolers (3-5 years)
    • Kindergarten (5 Years & Above)
  • Global Educational Toys Distrbution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline
      • Supermarkets & Hypermarkets
      • Convenience Stores
      • Others (Departmental Stores, Specialty Stores, etc.)

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  • Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global educational toys market , including forecasts for subscribers. This global databook contains high-level insights into Global educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global educational toys market size, by regions, 2018-2030 (US$M)

Top 10 countries: Educational toys market size, 2023 (US$M)

Global educational toys market share, by product, 2023 & 2030 (%, US$M)

Educational toys market: Opportunity assessment by country

Global educational toys market, by region, 2023 (US$M)

Global educational toys market size, by regions, 2018-2030 (US$M)

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