North America Educational Toys Market Size & Outlook
North America educational toys market, 2018-2030 (US$M)
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North America educational toys market highlights
- The North America educational toys market generated a revenue of USD 15,735.0 million in 2023.
- The market is expected to grow at a CAGR of 10.9% from 2024 to 2030.
- In terms of segment, building & construction sets was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 15,735.0 million |
| Market revenue in 2030 | USD 32,409.1 million |
| Growth rate | 10.9% (CAGR from 2023 to 2030) |
| Largest segment | Building & construction sets |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, North America region accounted for 30.5% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Building & construction sets was the largest segment with a revenue share of 21.9% in 2023. Horizon Databook has segmented the North America educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
The North American educational toys market is experiencing robust growth, propelled by increasing awareness of the importance of early childhood education. Parents are actively seeking toys that foster cognitive development and prepare children for academic success.
For instance, products like the ‘Osmo-Genius Starter Kit’ seamlessly integrate physical and digital learning experiences, while STEM-focused options such as ‘LEGO Education’ sets remain highly sought after.
The Touch & Learn World Map is an interactive educational tool enabling children to explore countries, natural wonders, and wildlife. With approximately 200 touch points, kids can interact with the map to discover facts about oceans, continents, animals, landmarks, and more.
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Target buyers of North America educational toys market databook
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America educational toys market , including forecasts for subscribers. This continent databook contains high-level insights into North America educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America educational toys market size, by country, 2018-2030 (US$M)
North America Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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