Middle East & Africa Educational Toys Market Size & Outlook
Middle East & Africa educational toys market, 2018-2030 (US$M)
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MEA educational toys market highlights
- The MEA educational toys market generated a revenue of USD 4,715.4 million in 2023.
- The market is expected to grow at a CAGR of 9.2% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 4,715.4 million |
| Market revenue in 2030 | USD 8,737.2 million |
| Growth rate | 9.2% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, MEA region accounted for 9.1% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Games & puzzles was the largest segment with a revenue share of 22.2% in 2023. Horizon Databook has segmented the Middle East & Africa educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
In the Middle East, electronic toys for children, including dolls, STEM toys, smartwatches, learning laptops, and handheld TV game consoles, are top sellers, based on data from Cheertone, a leading China-based manufacturer of kids’ educational toys.
Renowned brands like Lego, Mattel, Hasbro, VTech, and Spin Master dominate the educational toy market, reflecting parents' desire to offer their children access to global educational trends and resources.
This inclination stems from the broader exposure to international education standards and a shared aspiration for their children's development. New entrants in the educational toy market in the region can leverage OEM or ODM customization services to develop innovative products that rival those offered by established brands.
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Target buyers of Middle East & Africa educational toys market databook
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa educational toys market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA educational toys market size, by country, 2018-2030 (US$M)
Middle East & Africa Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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