Latin America Educational Toys Market Size & Outlook
Latin America educational toys market, 2018-2030 (US$M)
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Latin America educational toys market highlights
- The Latin America educational toys market generated a revenue of USD 7,629.7 million in 2023.
- The market is expected to grow at a CAGR of 7.8% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 7,629.7 million |
| Market revenue in 2030 | USD 12,923.6 million |
| Growth rate | 7.8% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, Latin America region accounted for 14.8% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Games & puzzles was the largest segment with a revenue share of 21.46% in 2023. Horizon Databook has segmented the Latin America educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
As an increasing number of parents in Central and South America recognize the significance of early childhood development, they are actively seeking toys that blend entertainment with educational benefits.
This demand is amplified by the region's expanding middle-class population and their heightened aspirations for their children's future success. The rapid growth of e-commerce in Latin America has supported the outstanding surge in toy and game sales.
The influence of social media personalities such as YouTubers and streamers cannot be overstated, as two-thirds of children in the region are swayed by products showcased in online content. In addition, traditional media channels like TV remain influential, with 56% of children discovering new toys and games through this medium.
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America educational toys market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America educational toys market size, by country, 2018-2030 (US$M)
Latin America Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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