Japan Educational Toys Market Size & Outlook, 2023-2030
Japan educational toys market, 2018-2030 (US$M)
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Japan educational toys market highlights
- The Japan educational toys market generated a revenue of USD 2,361.4 million in 2023 and is expected to reach USD 4,626.2 million by 2030.
- The Japan market is expected to grow at a CAGR of 10.1% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
Educational toys market data book summary
| Market revenue in 2023 | USD 2,361.4 million |
| Market revenue in 2030 | USD 4,626.2 million |
| Growth rate | 10.1% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, Japan accounted for 4.6% of the global educational toys market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, India educational toys market is projected to lead the regional market in terms of revenue in 2030.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 8,535.1 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Games & puzzles was the largest segment with a revenue share of 26.73% in 2023. Horizon Databook has segmented the Japan educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
The widespread utilization of Early Childhood Education and Care (ECEC) facilities in Japan, as evidenced by the high enrollment rates among children aged 3 and 5, underscores the significant impact of ECEC on the country's young population.
Parents and educators recognize the importance of complementing ECEC programs with stimulating and enriching toys that support children's learning and development. This trend drives the demand for high-quality educational toys that align with the curriculum and objectives of ECEC facilities, fostering a thriving market for educational toys in Japan.
Bandai (BNTCA) is a prominent toy manufacturer that offers high-quality educational toys. The company specializes in DIY science kits, educational games, and interactive learning toys. Bandai's products are designed to foster creativity and problem-solving skills in children.
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan educational toys market , including forecasts for subscribers. This country databook contains high-level insights into Japan educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Japan educational toys market size, by product, 2018-2030 (US$M)
Japan Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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