Brazil Educational Toys Market Size & Outlook, 2023-2030
Brazil educational toys market, 2018-2030 (US$M)
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Brazil educational toys market highlights
- The Brazil educational toys market generated a revenue of USD 2,371.7 million in 2023 and is expected to reach USD 3,904.2 million by 2030.
- The Brazil market is expected to grow at a CAGR of 7.4% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
Educational toys market data book summary
| Market revenue in 2023 | USD 2,371.7 million |
| Market revenue in 2030 | USD 3,904.2 million |
| Growth rate | 7.4% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, Brazil accounted for 4.6% of the global educational toys market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil educational toys market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 3,904.2 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Games & puzzles was the largest segment with a revenue share of 26.08% in 2023. Horizon Databook has segmented the Brazil educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
In 2022, Brazil's educational toys market witnessed a steady uptick, buoyed by a surge in consumer disposable income and a resurgence in the appeal of traditional toys and games. Notably, there was a discernible shift in consumer preferences, with classic toys, board games, and educational toys experiencing a notable revival in popularity.
The market landscape is largely dominated by established giants such as Hasbro, Mattel, LEGO Group, and Spin Master. These industry stalwarts command significant market shares across diverse product categories like action figures, dolls, board games, puzzles, and construction sets.
A prominent driving force behind the market's growth is the escalating demand for educational toys, particularly those fostering STEM (Science, Technology, Engineering, and Math) learning. This trend reflects the increasing emphasis placed by parents and educators on amalgamating fun with learning experiences.
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil educational toys market , including forecasts for subscribers. This country databook contains high-level insights into Brazil educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil educational toys market size, by product, 2018-2030 (US$M)
Brazil Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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