Asia Pacific Educational Toys Market Size & Outlook
Asia Pacific educational toys market, 2018-2030 (US$M)
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Asia Pacific educational toys market highlights
- The Asia Pacific educational toys market generated a revenue of USD 12,663.4 million in 2023.
- The market is expected to grow at a CAGR of 11.2% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, China is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 12,663.4 million |
| Market revenue in 2030 | USD 26,664.0 million |
| Growth rate | 11.2% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 24.6% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific educational toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.
Games & puzzles was the largest segment with a revenue share of 21.09% in 2023. Horizon Databook has segmented the Asia Pacific educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
As parents are more exposed to global educational trends and standards, they seek popular international educational toys. In addition, their growing awareness of the significance of holistic development, encompassing cognitive, social, and emotional aspects, drives a preference for toys supporting overall growth.
Collaborations among associations and events at regional levels further amplify awareness among stakeholders about emerging trends and demands in the educational toy market. The Asia Toy and Play Association (ATPA) is a non-profit organization dedicated to ensuring all children have access to safe and educational toys.
Its mission includes fostering sustainable growth within the toy sector value chain across Asia and advocating for the importance of learning through play. By convening companies and stakeholders, ATPA facilitates knowledge sharing, addresses industry challenges, raises public awareness, and collaborates with policymakers and influencers to address issues facing the toy industry.
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Target buyers of Asia Pacific educational toys market databook
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Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific educational toys market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific educational toys market size, by country, 2018-2030 (US$M)
Asia Pacific Educational Toys Market Outlook Share, 2023 & 2030 (US$M)
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