Global E-liquid Market Size & Outlook, 2021-2027

The e-liquid industry worldwide is expected to reach a projected revenue of US$ 3,313.1 million by 2027. A compound annual growth rate of 13.4% is expected of the worldwide e-liquid industry from 2022 to 2027.
Revenue, 2021 (US$M)
$1,559.0
Forecast, 2027 (US$M)
$3,313.1
CAGR, 2022 - 2027
13.4%
Report Coverage
Worldwide

Global e-liquid market highlights

  • The global e-liquid market generated a revenue of USD 1,559.0 million in 2021 and is expected to reach USD 3,313.1 million by 2027.
  • The market is expected to grow at a CAGR (2022 - 2027) of 13.4% by 2027.
  • In terms of segment, tobacco accounted for a revenue of USD 489.5 million in 2021.
  • Menthol is the most lucrative flavor segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2021.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2027.

Global data book summary

Market revenue in 2021USD 1,559.0 million
Market revenue in 2027USD 3,313.1 million
Growth rate13.4% (CAGR from 2021 to 2027)
Largest segmentTobacco
Fastest growing segmentMenthol
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2027
Quantitative unitsRevenue in USD million
Market segmentationMenthol, Tobacco, Dessert, Fruits & Nuts, Chocolate

Other key industry trends

  • In terms of revenue, the North America accounted for 40.5% of the global e-liquid market in 2021.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 1,109.7 million by 2027.

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E-liquid Market Companies

Name Profile # Employees HQ Website

Global e-liquid market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to e-liquid market will help companies and investors design strategic landscapes.


Tobacco was the largest segment with a revenue share of 31.4% in 2021. Horizon Databook has segmented the Global e-liquid market based on menthol, tobacco, dessert, fruits & nuts, chocolate covering the revenue growth of each sub-segment from 2016 to 2027.


  • Global E-liquid Flavor Outlook (Revenue, USD Million, 2016-2027)
    • Menthol
    • Tobacco
    • Dessert
    • Fruits & Nuts
    • Chocolate
    • Others
  • Global E-liquid Type Outlook (Revenue, USD Million, 2016-2027)
    • Pre-filled
    • Bottled
  • Global E-liquid Distribution Channel Outlook (Revenue, USD Million, 2016-2027)
    • Online
    • Retail Store
      • Convenience Stores
      • Drug Stores
      • Newsstands
      • Tobacconists
      • Specialty Stores

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Target buyers of Global e-liquid market databook

  • Our clientele includes a mix of e-liquid market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global e-liquid market, including forecasts for subscribers. This global databook contains high-level insights into Global e-liquid market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Global e liquid market size, by regions, 2016-2027 (US$M)

Top 10 countries: E liquid market size, 2021 (US$M)

Global e liquid market share, by flavor, 2021 & 2027 (%, US$M)

E-liquid market: Opportunity assessment by country

Global e-liquid market, by region, 2021 (US$M)

Global e liquid market size, by regions, 2016-2027 (US$M)

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