Middle East & Africa E-commerce Market Size & Outlook

The e-commerce market in Middle East & Africa is expected to reach a projected revenue of US$ 853.3 million by 2030. A compound annual growth rate of 21.7% is expected of Middle East & Africa e-commerce market from 2024 to 2030.
Revenue, 2023 (US$M)
$225.7
Forecast, 2030 (US$M)
$853.3
CAGR, 2024 - 2030
21.7%
Report Coverage
Middle East & Africa

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Middle East & Africa e-commerce market, 2018-2030 (US$M)

Middle East & Africa e-commerce market, 2018-2030 (US$M)

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MEA e-commerce market highlights

  • The MEA e-commerce market generated a revenue of USD 225.7 million in 2023.
  • The market is expected to grow at a CAGR of 20.9% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment model in 2023.
  • Intermediary-oriented is the most lucrative deployment model segment registering the fastest growth during the forecast period.
  • Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 225.7 million
Market revenue in 2030USD 853.3 million
Growth rate20.9% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSupplier-oriented, Buyer-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC ADR, Costco Wholesale Corp, DangDang.com, EBay Inc, Flipkart, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Walmart Inc, Wayfair Inc Class A, Zalando SE


Other key industry trends

  • In terms of revenue, MEA region accounted for 1.2% of the global e-commerce market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 853.3 million by 2030.

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E-Commerce Market Companies

Name Profile # Employees HQ Website
Flipkart View profile 10001+ Bengaluru, Karnataka, India, Asia https://www.flipkart.com
DangDang.com View profile 5001-10000 Beijing, Beijing, China, Asia http://www.dangdang.com
ASOS PLC ADR View profile 3352 Hampstead Road, Greater London House, London, United Kingdom, NW1 7FB https://www.asosplc.com
Shopify Inc Registered Shs -A- Subord Vtg View profile 11600 151 O'Connor Street, Ground Floor, Ottawa, ON, Canada, K2P 2L8 https://www.shopify.com
Zalando SE View profile 15497 Valeska-Gert-Strabe 5, Berlin, Germany, 10243 https://corporate.zalando.com
Sea Ltd ADR View profile 62700 1 Fusionopolis Place, No. 17-10, Galaxis, Singapore, Singapore, 138522 https://www.sea.com
MercadoLibre Inc View profile 58313 WTC Free Zone, Dr. Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, Uruguay, 11300 https://www.mercadolibre.com
JD.com Inc ADR View profile 517124 No. 18 Kechuang 11 Street, 20th Floor, Building A, Yizhuang Economic & Technological Development Zone, Beijing, China, People's Republic of, 101111 https://www.jd.com
Costco Wholesale Corp View profile 316000 999 Lake Drive, Issaquah, WA, United States, 98027 https://www.costco.com
EBay Inc View profile 12300 2025 Hamilton Avenue, San Jose, CA, United States, 95125 https://www.ebay.com
Walmart Inc View profile 2100000 702 S.W. 8th Street, Bentonville, AR, United States, 72716 https://stock.walmart.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Wayfair Inc Class A View profile 14400 4 Copley Place, Boston, MA, United States, 02116 https://www.wayfair.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

MEA e-commerce market size, by country, 2018-2030 (US$M)

Middle East & Africa E-Commerce Market Outlook Share, 2023 & 2030 (US$M)

MEA e-commerce market size, by country, 2018-2030 (US$M)

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