Middle East & Africa E-commerce Market Size & Outlook

The e-commerce market in Middle East & Africa is expected to reach a projected revenue of US$ 853.3 million by 2030. A compound annual growth rate of 20.9% is expected of Middle East & Africa e-commerce market from 2024 to 2030.
Revenue, 2023 (US$M)
$225.7
Forecast, 2030 (US$M)
$853.3
CAGR, 2024 - 2030
20.9%
Report Coverage
Middle East & Africa

MEA e-commerce market highlights

  • The MEA e-commerce market generated a revenue of USD 225.7 million in 2023.
  • The market is expected to grow at a CAGR of 20.9% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment model in 2023.
  • Intermediary-oriented is the most lucrative deployment model segment registering the fastest growth during the forecast period.
  • Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 225.7 million
Market revenue in 2030USD 853.3 million
Growth rate20.9% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSupplier-oriented, Buyer-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC ADR, Costco Wholesale Corp, DangDang.com, EBay Inc, Flipkart, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Walmart Inc, Wayfair Inc Class A, Zalando SE


Other key industry trends

  • In terms of revenue, MEA region accounted for 1.2% of the global e-commerce market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 853.3 million by 2030.

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MEA e-commerce market size, by country, 2018-2030 (US$M)

Middle East & Africa E-Commerce Market Outlook Share, 2023 & 2030 (US$M)

MEA e-commerce market size, by country, 2018-2030 (US$M)

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