Europe E-commerce Market Size & Outlook, 2023-2030

The e-commerce market in Europe is expected to reach a projected revenue of US$ 10,648.7 million by 2030. A compound annual growth rate of 17.9% is expected of Europe e-commerce market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,356.7
Forecast, 2030 (US$M)
$10,648.7
CAGR, 2024 - 2030
17.9%
Report Coverage
Europe

Europe e-commerce market highlights

  • The Europe e-commerce market generated a revenue of USD 3,356.7 million in 2023.
  • The market is expected to grow at a CAGR of 17.9% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment model in 2023.
  • Intermediary-oriented is the most lucrative deployment model segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 3,356.7 million
Market revenue in 2030USD 10,648.7 million
Growth rate17.9% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSupplier-oriented, Buyer-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC ADR, Costco Wholesale Corp, DangDang.com, EBay Inc, Flipkart, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Walmart Inc, Wayfair Inc Class A, Zalando SE


Other key industry trends

  • In terms of revenue, Europe region accounted for 18.0% of the global e-commerce market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 853.3 million by 2030.

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E-Commerce Market Companies

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Europe e-commerce market size, by country, 2018-2030 (US$M)

Europe E-Commerce Market Outlook Share, 2023 & 2030 (US$M)

Europe e-commerce market size, by country, 2018-2030 (US$M)

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