U.S. Diving Tourism Market Size & Outlook, 2023-2030

The diving tourism market in the United States is expected to reach a projected revenue of US$ 1,107.2 million by 2030. A compound annual growth rate of 9.9% is expected of the United States diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$573.1
Forecast, 2030 (US$M)
$1,107.2
CAGR, 2024 - 2030
9.9%
Report Coverage
U.S.

U.S. diving tourism market highlights

  • The U.S. diving tourism market generated a revenue of USD 573.1 million in 2023 and is expected to reach USD 1,107.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 9.9% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.

Diving tourism market data book summary

Market revenue in 2023USD 573.1 million
Market revenue in 2030USD 1,107.2 million
Growth rate9.9% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors

Other key industry trends

  • In terms of revenue, U.S. accounted for 12.6% of the global diving tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. diving tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 666.8 million by 2030.

Scuba diving was the largest segment with a revenue share of 78.29% in 2023. Horizon Databook has segmented the U.S. diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.


Diving tourism is a popular activity in the U.S. and is driven by various factors, including proximity to the coast, accessibility of dive sites, and the availability of diving facilities and services. The U.S. diving tourism industry has been experiencing steady growth over the years.

With over 95,000 miles of coastline and thousands of freshwater lakes and rivers, the U.S. offers a diverse range of diving destinations for both novice and experienced divers.

Popular dive spots in the U.S. include Florida, California, Hawaii, and the Great Lakes region. In addition, the growing popularity of eco-tourism and the increasing interest in marine conservation have contributed to the growth of the U.S. diving tourism industry.

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Diving Tourism Market Companies

Name Profile # Employees HQ Website

U.S. diving tourism market size, by diving type, 2018-2030 (US$M)

U.S. Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)

U.S. diving tourism market size, by diving type, 2018-2030 (US$M)

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