Market revenue in 2023 | USD 299.0 million |
Market revenue in 2030 | USD 685.7 million |
Growth rate | 12.6% (CAGR from 2023 to 2030) |
Largest segment | Scuba diving |
Fastest growing segment | Scuba Diving |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Scuba Diving, Free Diving |
Key market players worldwide | The Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors |
Scuba diving was the largest segment with a revenue share of 80.47% in 2023. Horizon Databook has segmented the Malaysia diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.
As consumer preferences are often influenced by safety considerations, they opt for destinations or operators with a reputation for adhering to high safety standards, providing well-maintained equipment, and having experienced dive professionals. For instance, Malaysia Tourism Promotion Board (MTPB) collaborates closely with the Malaysia Scuba Diving Association (MSDA).
The International Organization for Standardization (ISO) Standards of Recreational Diving Services are used by MSDA to determine dive safety standards. MSDA works with government agencies to make Malaysia a popular diving destination by promoting inbound diving and educating the public about the advantages of scuba diving and the significance of Malaysia's underwater ecosystem.
A whole variety of diving courses, from Open Water to Instructor Training, are offered by dive operators in Malaysia. To enhance the diving experience for all levels of expertise, Tourism Malaysia, in May 2023, announced the launch of 41 tailored diving packages under the name Dive Into The Unimaginable.
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