China Diving Tourism Market Size & Outlook, 2023-2030
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China diving tourism market highlights
- The China diving tourism market generated a revenue of USD 56.6 million in 2023 and is expected to reach USD 109.4 million by 2030.
- The China market is expected to grow at a CAGR of 9.9% from 2024 to 2030.
- In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
- Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.
Diving tourism market data book summary
| Market revenue in 2023 | USD 56.6 million |
| Market revenue in 2030 | USD 109.4 million |
| Growth rate | 9.9% (CAGR from 2023 to 2030) |
| Largest segment | Scuba diving |
| Fastest growing segment | Scuba Diving |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Scuba Diving, Free Diving |
| Key market players worldwide | The Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors |
Other key industry trends
- In terms of revenue, China accounted for 1.2% of the global diving tourism market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Malaysia diving tourism market is projected to lead the regional market in terms of revenue in 2030.
- Malaysia is the fastest growing regional market in Asia Pacific and is projected to reach USD 685.7 million by 2030.
Scuba diving was the largest segment with a revenue share of 76.5% in 2023. Horizon Databook has segmented the China diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.
Diving has become increasingly popular in China over the past decade due to rising incomes, growing awareness of marine conservation, and improvements in diving equipment and services. The country's vast coastline and numerous tropical islands offer ample opportunities for diving enthusiasts to explore a rich variety of marine life.
Scuba diving is the most popular form of diving in China, with many dive operators catering to both beginner and experienced divers. Popular scuba diving spots in China include Hainan Island, Xisha Islands, and Sanya, all of which offer clear waters and diverse marine ecosystems. There are also a growing number of scuba diving clubs and training centers in major cities like Beijing and Shanghai.
Free diving, on the other hand, is a less popular but growing trend in China. While not as well-known as scuba diving, free diving allows divers to explore the ocean with just a mask, fins, and their own breath. Some of the popular free diving spots in China include the waters off the coast of Qingdao and the Qiandao Lake in Zhejiang province.
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Diving Tourism Market Scope
Diving Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Professional Association of Diving Instructors | View profile | 501-1000 | Rancho Santa Margarita, California, United States, North America | https://www.padi.com/ |
| ZuBlu | View profile | 1-10 | Dartmouth, Devon, United Kingdom, Europe | https://www.zubludiving.com/ |
| Dive Adventures Asia | View profile | 11-50 | Houston, Texas, United States, North America | http://www.diveadventuresasia.com/ |
| Divers Den | View profile | 11-50 | Cairns, Queensland, Australia, Oceania | https://www.diversden.com.au/ |
| Scuba Travel | View profile | - | Manchester, Manchester, United Kingdom, Europe | https://www.scubatravel.co.uk |
| Bluewater Travel | View profile | 1-10 | Culver City, California, United States, North America | https://bluewaterdivetravel.com |
| The Natural Travel Collection | View profile | 11-50 | Bishops Sutton, Hampshire, United Kingdom, Europe | https://www.thenaturaltravelcollection.com/ |
China diving tourism market size, by diving type, 2018-2030 (US$M)
China Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)
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