Canada Diving Tourism Market Size & Outlook, 2023-2030

The diving tourism market in Canada is expected to reach a projected revenue of US$ 306.4 million by 2030. A compound annual growth rate of 10.8% is expected of Canada diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$149.9
Forecast, 2030 (US$M)
$306.4
CAGR, 2024 - 2030
10.8%
Report Coverage
Canada

Canada diving tourism market highlights

  • The Canada diving tourism market generated a revenue of USD 149.9 million in 2023 and is expected to reach USD 306.4 million by 2030.
  • The Canada market is expected to grow at a CAGR of 10.8% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.

Diving tourism market data book summary

Market revenue in 2023USD 149.9 million
Market revenue in 2030USD 306.4 million
Growth rate10.8% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors

Other key industry trends

  • In terms of revenue, Canada accounted for 3.3% of the global diving tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. diving tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 666.8 million by 2030.

Scuba diving was the largest segment with a revenue share of 76.38% in 2023. Horizon Databook has segmented the Canada diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.


Tourism plays a crucial role in Canada’s national economy. According to Statistics Canada, in 2022, the country had 49.9 million total international arrivals non-resident visitors and returning residents over four times those from 2021, reaching well over half (56.3%) of the number of arrivals in 2019. This scenario will be favorable for diving tourism in Canada.

Canada’s coastline is the longest in the world.  It is among the world's most well-known locations for scuba diving. Despite the cold weather, adventurers travel to Canada to engage in scuba diving. Many locations in Canada, including Ontario, Newfoundland, and British Columbia, are suitable for scuba diving. Such factors are expected to drive the market growth over the forecast period.

In addition, the diving tourism market in Canada places a strong emphasis on eco-tourism and conservation. Diving operators and organizations actively promote sustainable diving practices, support marine conservation initiatives, and raise awareness about environmental issues.

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Diving Tourism Market Companies

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Canada diving tourism market size, by diving type, 2018-2030 (US$M)

Canada Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)

Canada diving tourism market size, by diving type, 2018-2030 (US$M)

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