Market revenue in 2023 | USD 227.3 million |
Market revenue in 2030 | USD 471.4 million |
Growth rate | 11% (CAGR from 2023 to 2030) |
Largest segment | Scuba diving |
Fastest growing segment | Scuba Diving |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Scuba Diving, Free Diving |
Key market players worldwide | The Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors |
Scuba diving was the largest segment with a revenue share of 79.89% in 2023. Horizon Databook has segmented the Australia diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.
Increasing awareness and emphasis on conservation and sustainability play a significant role in driving diving tourism in Australia. Tourists are drawn to destinations that prioritize responsible tourism practices, support local communities, and contribute to marine conservation efforts.
For instance, Australia holds official partner status and is a strong supporter of the Coral Triangle Initiative for Coral Reefs, Fisheries and Food Security (CTI-CFF). CTI-CFF is a partnership between Indonesia, the Philippines, Solomon Islands, Malaysia, Papua New Guinea, and Timor Leste.
Through sustainable livelihoods, food security, and economic development, the CTI-CFF aims to improve marine conservation and management. The department coordinates participation by the Australian Government, including the provision of financial, technical, and administrative support.
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