Australia Diving Tourism Market Size & Outlook, 2023-2030

The diving tourism market in Australia is expected to reach a projected revenue of US$ 471.4 million by 2030. A compound annual growth rate of 11% is expected of Australia diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$227.3
Forecast, 2030 (US$M)
$471.4
CAGR, 2024 - 2030
11%
Report Coverage
Australia

Australia diving tourism market highlights

  • The Australia diving tourism market generated a revenue of USD 227.3 million in 2023 and is expected to reach USD 471.4 million by 2030.
  • The Australia market is expected to grow at a CAGR of 11% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.

Diving tourism market data book summary

Market revenue in 2023USD 227.3 million
Market revenue in 2030USD 471.4 million
Growth rate11% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors

Other key industry trends

  • In terms of revenue, Australia accounted for 5.0% of the global diving tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Malaysia diving tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Malaysia is the fastest growing regional market in Asia Pacific and is projected to reach USD 685.7 million by 2030.

Scuba diving was the largest segment with a revenue share of 79.89% in 2023. Horizon Databook has segmented the Australia diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.


Increasing awareness and emphasis on conservation and sustainability play a significant role in driving diving tourism in Australia. Tourists are drawn to destinations that prioritize responsible tourism practices, support local communities, and contribute to marine conservation efforts.

For instance, Australia holds official partner status and is a strong supporter of the Coral Triangle Initiative for Coral Reefs, Fisheries and Food Security (CTI-CFF). CTI-CFF is a partnership between Indonesia, the Philippines, Solomon Islands, Malaysia, Papua New Guinea, and Timor Leste.

Through sustainable livelihoods, food security, and economic development, the CTI-CFF aims to improve marine conservation and management. The department coordinates participation by the Australian Government, including the provision of financial, technical, and administrative support.

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Diving Tourism Market Companies

Name Profile # Employees HQ Website

Australia diving tourism market size, by diving type, 2018-2030 (US$M)

Australia Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)

Australia diving tourism market size, by diving type, 2018-2030 (US$M)

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