U.S. Direct Selling Market Size & Outlook, 2022-2030
U.S. direct selling market, 2018-2030 (US$M)
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U.S. direct selling market highlights
- The U.S. direct selling market generated a revenue of USD 40,718.0 million in 2022 and is expected to reach USD 62,566.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.5% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 40,718.0 million |
| Market revenue in 2030 | USD 62,566.5 million |
| Growth rate | 5.5% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, U.S. accounted for 20.3% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. direct selling market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 10,011.9 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 35.4% in 2022. Horizon Databook has segmented the U.S. direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The market is primarily driven by the rising need among consumers to check and validate a product before purchasing it. New business models have emerged as a result of the internet ecosystem and shifting customer requirements, leading to the rise of direct-to-consumer (D2C) distribution channels.
Direct selling is a dynamic and rapidly growing strategy for product and service marketing and this is expected to boost the market. Furthermore, the presence of an increasing number of key market players as direct sellers will prove beneficial for market growth.
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Target buyers of U.S. direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. direct selling market , including forecasts for subscribers. This country databook contains high-level insights into U.S. direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. direct selling market report size, by product, 2018-2030 (US$M)
U.S. Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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