Global Direct Selling Market Size & Outlook, 2022-2030

The direct selling industry worldwide is expected to reach a projected revenue of US$ 328,260.2 million by 2030. A compound annual growth rate of 6.4% is expected of the worldwide direct selling industry from 2023 to 2030.
Revenue, 2022 (US$M)
$200,139.3
Forecast, 2030 (US$M)
$328,260.2
CAGR, 2023 - 2030
6.4%
Report Coverage
Worldwide

Global direct selling market highlights

  • The global direct selling market generated a revenue of USD 200,139.3 million in 2022 and is expected to reach USD 328,260.2 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 6.4% by 2030.
  • In terms of segment, health & wellness accounted for a revenue of USD 72,136.5 million in 2022.
  • Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2022.
  • Country-wise, Germany is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 200,139.3 million
Market revenue in 2030USD 328,260.2 million
Growth rate6.4% (CAGR from 2022 to 2030)
Largest segmentHealth & wellness
Fastest growing segmentCosmetics and Personal Care
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHealth & Wellness, Cosmetics and Personal Care, Household Goods & Durables

Other key industry trends

  • In terms of revenue, the North America accounted for 23.3% of the global direct selling market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 22,007.1 million by 2030.

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Direct Selling Market Companies

Name Profile # Employees HQ Website

Global direct selling market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.


Health & wellness was the largest segment with a revenue share of 36.04% in 2022. Horizon Databook has segmented the Global direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Direct Selling Product Outlook (Revenue, USD Million, 2018-2030)
    • Health & Wellness
    • Cosmetics and Personal Care
    • Household Goods & Durables
    • Others

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Target buyers of Global direct selling market databook

  • Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global direct selling market , including forecasts for subscribers. This global databook contains high-level insights into Global direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global direct selling market report size, by regions, 2018-2030 (US$M)

Top 10 countries: Direct selling market report size, 2022 (US$M)

Global direct selling market report share, by product, 2022 & 2030 (%, US$M)

Direct selling market: Opportunity assessment by country

Global direct selling market, by region, 2022 (US$M)

Global direct selling market report size, by regions, 2018-2030 (US$M)

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