South Africa Direct Selling Market Size & Outlook
South Africa direct selling market, 2018-2030 (US$M)
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South Africa direct selling market highlights
- The South Africa direct selling market generated a revenue of USD 3,512.1 million in 2022 and is expected to reach USD 6,175.2 million by 2030.
- The South Africa market is expected to grow at a CAGR of 7.3% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 3,512.1 million |
| Market revenue in 2030 | USD 6,175.2 million |
| Growth rate | 7.3% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.8% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa direct selling market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 6,175.2 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 36.83% in 2022. Horizon Databook has segmented the South Africa direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
Direct selling has the potential to dramatically impact unemployment levels in South Africa by creating thousands of jobs for youth and women. Besides creating job opportunities, direct selling provides an environment for learning, personal development, and business building, which are critical elements of entrepreneurship.
South African government, in 2017, reported that unlike many other sectors in the economy, direct selling grew and provided more micro-entrepreneurial and income-generating opportunities for women. South Africans benefited from direct selling, of which 72% were women.
Growing access to social media is also aiding women entrepreneurs to enter direct selling businesses in South Africa. Diverse competence, availability of resources, and increasing access to the internet are expected to provide strong growth goals to the market.
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa direct selling market , including forecasts for subscribers. This country databook contains high-level insights into South Africa direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa direct selling market report size, by product, 2018-2030 (US$M)
South Africa Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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