North America Direct Selling Market Size & Outlook

The direct selling market in North America is expected to reach a projected revenue of US$ 72,578.3 million by 2030. A compound annual growth rate of 5.7% is expected of North America direct selling market from 2023 to 2030.
Revenue, 2022 (US$M)
$46,554.2
Forecast, 2030 (US$M)
$72,578.3
CAGR, 2023 - 2030
5.7%
Report Coverage
North America

North America direct selling market highlights

  • The North America direct selling market generated a revenue of USD 46,554.2 million in 2022.
  • The market is expected to grow at a CAGR of 5.7% from 2023 to 2030.
  • In terms of segment, health & wellness was the largest revenue generating product in 2022.
  • Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 46,554.2 million
Market revenue in 2030USD 72,578.3 million
Growth rate5.7% (CAGR from 2022 to 2030)
Largest segmentHealth & wellness
Fastest growing segmentCosmetics and Personal Care
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHealth & Wellness, Cosmetics and Personal Care, Household Goods & Durables
Key market players worldwideAmway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame


Other key industry trends

  • In terms of revenue, North America region accounted for 23.3% of the global direct selling market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 155,135.8 million by 2030.

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Direct Selling Market Companies

Name Profile # Employees HQ Website

North America direct selling market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.


Health & wellness was the largest segment with a revenue share of 35.34% in 2022. Horizon Databook has segmented the North America direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.


The growth of the regional market is driven by the presence of numerous players and an intensifying inclination toward direct selling for extra income opportunities. In addition, rising disposable income, together with government efforts, is likely to boost the regional market growth in the coming years.

For instance, the Direct Selling Association (DSA), a trade association in the U.S., provides opportunities and training for direct selling professionals and works with Congress, government agencies, consumer protection organizations, and others on behalf of its nearly 200 member companies in the regions of Sacramento, San Diego, Los Angeles, and Oakland.

Furthermore, direct selling is well known across the world for providing extra career opportunities to people with no formal education, which is one of the major factors that is expected to boost the market in North America.

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Target buyers of North America direct selling market databook

  • Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America direct selling market , including forecasts for subscribers. This continent databook contains high-level insights into North America direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America direct selling market report size, by country, 2018-2030 (US$M)

North America Direct Selling Market Outlook Share, 2022 & 2030 (US$M)

North America direct selling market report size, by country, 2018-2030 (US$M)

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