Middle East & Africa Direct Selling Market Size & Outlook
Middle East & Africa direct selling market, 2018-2030 (US$M)
Related Markets
MEA direct selling market highlights
- The MEA direct selling market generated a revenue of USD 4,348.5 million in 2022.
- The market is expected to grow at a CAGR of 6.9% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 4,348.5 million |
| Market revenue in 2030 | USD 7,418.7 million |
| Growth rate | 6.9% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.2% of the global direct selling market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 155,135.8 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 36.85% in 2022. Horizon Databook has segmented the Middle East & Africa direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The direct selling market in the region is expected to show exponential growth rates in the coming years owing to the reinforcing potential of its e-commerce-based direct selling business model in the region. In March 2022, QNET LTD., the global e-commerce-based direct selling company, reported that Kuwait, the UAE, and Morocco are among the higher sales performing countries in the region.
During the global pandemic, direct selling offered promising assured growth opportunities for people who lost their jobs and steady source of income due to the pandemic. A growing number of distributors and partners are benefitting from direct selling businesses, which is expected to add momentum to market growth in the coming years.
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Target buyers of Middle East & Africa direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa direct selling market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA direct selling market report size, by country, 2018-2030 (US$M)
Middle East & Africa Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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