Latin America Direct Selling Market Size & Outlook
Latin America direct selling market, 2018-2030 (US$M)
Related Markets
Latin America direct selling market highlights
- The Latin America direct selling market generated a revenue of USD 22,482.0 million in 2022.
- The market is expected to grow at a CAGR of 6.2% from 2023 to 2030.
- In terms of segment, cosmetics and personal care was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Argentina is expected to register the highest CAGR from 2023 to 2030.
Latin America data book summary
| Market revenue in 2022 | USD 22,482.0 million |
| Market revenue in 2030 | USD 36,453.3 million |
| Growth rate | 6.2% (CAGR from 2022 to 2030) |
| Largest segment | Cosmetics and personal care |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, Latin America region accounted for 11.2% of the global direct selling market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 155,135.8 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Cosmetics and personal care was the largest segment with a revenue share of 50.74% in 2022. Horizon Databook has segmented the Latin America direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The direct selling market in the region is expected to flourish in the coming years owing to the structured value chains, technological advances, geopolitical and economic changes in countries including Brazil and Argentina.
Furthermore, the lowering costs of technologies that reduce the need for labor, such as digitization and automation, is offering new opportunities for manufacturers to establish D2C channels, which in turn will bode well for the market growth.
According to the CFA Institute Research Challenge, NATURA is the leader in the cosmetics, fragrances, and toiletries followed by Unilever, BOTICÁRIO PRODUTOS DE BELEZA LTDA, Procter & Gamble, and Avon in Central & South America. Several market players also offer direct selling of products in Brazil and across the region, thus propelling market growth.
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Target buyers of Latin America direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America direct selling market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America direct selling market report size, by country, 2018-2030 (US$M)
Latin America Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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