India Direct Selling Market Size & Outlook, 2022-2030
India direct selling market, 2018-2030 (US$M)
Related Markets
India direct selling market highlights
- The India direct selling market generated a revenue of USD 10,379.1 million in 2022 and is expected to reach USD 21,666.8 million by 2030.
- The India market is expected to grow at a CAGR of 9.6% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 10,379.1 million |
| Market revenue in 2030 | USD 21,666.8 million |
| Growth rate | 9.6% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, India accounted for 5.2% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China direct selling market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,666.8 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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India direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 40.34% in 2022. Horizon Databook has segmented the India direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
In recent years, India has witnessed tremendous growth in the direct selling market. In India, the direct selling industry has contributed significantly to women’s empowerment, skill development, technology percolation, and the growth of the SME sector.
An increasing number of local businesses are growing owing to the direct selling market as this industry serves as a viable form of alternative income, which promotes self-employment. Over five million people are already associated with the industry as direct sellers.
Reasons to subscribe to India direct selling market databook:
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Target buyers of India direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India direct selling market , including forecasts for subscribers. This country databook contains high-level insights into India direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India direct selling market report size, by product, 2018-2030 (US$M)
India Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
Related regional statistics
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