Europe Direct Selling Market Size & Outlook, 2022-2030
Europe direct selling market, 2018-2030 (US$M)
Related Markets
Europe direct selling market highlights
- The Europe direct selling market generated a revenue of USD 37,747.2 million in 2022.
- The market is expected to grow at a CAGR of 5.2% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 37,747.2 million |
| Market revenue in 2030 | USD 56,674.1 million |
| Growth rate | 5.2% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, Europe region accounted for 18.9% of the global direct selling market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 155,135.8 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 34.65% in 2022. Horizon Databook has segmented the Europe direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The direct selling market has been gaining traction owing to its low-cost and low-risk sales gateway for companies over the last few years, which has made it very attractive for smaller players.
According to the European Direct Selling Association, direct sales grew by 3% in 2021 for Europe and by 5.7% for the rest of Europe (Norway, Switzerland, Turkey, Ukraine, and the U.K.) the same year. The growth of smaller operators has been a direct result of the growth opportunities left untapped by the larger and more established companies.
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Target buyers of Europe direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe direct selling market , including forecasts for subscribers. This continent databook contains high-level insights into Europe direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe direct selling market report size, by country, 2018-2030 (US$M)
Europe Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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