China Direct Selling Market Size & Outlook, 2022-2030
China direct selling market, 2018-2030 (US$M)
Related Markets
China direct selling market highlights
- The China direct selling market generated a revenue of USD 29,359.5 million in 2022 and is expected to reach USD 45,203.7 million by 2030.
- The China market is expected to grow at a CAGR of 5.5% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 29,359.5 million |
| Market revenue in 2030 | USD 45,203.7 million |
| Growth rate | 5.5% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, China accounted for 14.7% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China direct selling market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,666.8 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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China direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 40.76% in 2022. Horizon Databook has segmented the China direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The growth of this market can be attributed to the presence of a large number of manufacturers in the country. The direct selling market in China is expected to boom in the upcoming years driven by the significant advantages of direct selling through cross-border channels, where products are shipped directly from foreign manufacturers and distributors to consumers through bonded warehouses or a pre-approved customs channel.
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Target buyers of China direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China direct selling market , including forecasts for subscribers. This country databook contains high-level insights into China direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China direct selling market report size, by product, 2018-2030 (US$M)
China Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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