Asia Pacific Direct Selling Market Size & Outlook

The direct selling market in Asia Pacific is expected to reach a projected revenue of US$ 155,135.8 million by 2030. A compound annual growth rate of 7.2% is expected of Asia Pacific direct selling market from 2023 to 2030.
Revenue, 2022 (US$M)
$89,007.4
Forecast, 2030 (US$M)
$155,135.8
CAGR, 2023 - 2030
7.2%
Report Coverage
Asia Pacific

Asia Pacific direct selling market highlights

  • The Asia Pacific direct selling market generated a revenue of USD 89,007.4 million in 2022.
  • The market is expected to grow at a CAGR of 7.2% from 2023 to 2030.
  • In terms of segment, health & wellness was the largest revenue generating product in 2022.
  • Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 89,007.4 million
Market revenue in 2030USD 155,135.8 million
Growth rate7.2% (CAGR from 2022 to 2030)
Largest segmentHealth & wellness
Fastest growing segmentCosmetics and Personal Care
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHealth & Wellness, Cosmetics and Personal Care, Household Goods & Durables
Key market players worldwideAmway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 44.5% of the global direct selling market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 155,135.8 million by 2030.

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Direct Selling Market Companies

Name Profile # Employees HQ Website

Asia Pacific direct selling market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.


Health & wellness was the largest segment with a revenue share of 40.69% in 2022. Horizon Databook has segmented the Asia Pacific direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.


Modern direct selling can be considered to have kick-started in the region over the past few decades. The industry witnessed major growth post liberalization as many global players, including Amway, The Avon Company, Ori flame Cosmetics Global SA, and TUPPERWARE, entered the Asia Pacific market owing to the strong growth potential.

The market provides additional income opportunities to a large number of people and promotes micro-entrepreneurship. In addition, an increasing number of working women are benefiting from the direct selling business as it offers them the flexibility to manage their work and personal lives, which is boding well for the market growth.

Reasons to subscribe to Asia Pacific direct selling market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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Target buyers of Asia Pacific direct selling market databook

  • Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific direct selling market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific direct selling market report size, by country, 2018-2030 (US$M)

Asia Pacific Direct Selling Market Outlook Share, 2022 & 2030 (US$M)

Asia Pacific direct selling market report size, by country, 2018-2030 (US$M)

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