U.S. Digital Video Advertising Market Size & Outlook
U.S. digital video advertising market, 2016-2027 (US$B)
Related Markets
U.S. digital video advertising market highlights
- The U.S. digital video advertising market generated a revenue of USD 7.7 billion in 2020 and is expected to reach USD 34.6 billion by 2027.
- The U.S. market is expected to grow at a CAGR of 23.9% from 2021 to 2027.
- In terms of segment, desktop was the largest revenue generating type in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
Digital video advertising market data book summary
| Market revenue in 2020 | USD 7.7 billion |
| Market revenue in 2027 | USD 34.6 billion |
| Growth rate | 23.9% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
| Key market players worldwide | Nexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.3% of the global digital video advertising market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
- In North America, U.S. digital video advertising market is projected to lead the regional market in terms of revenue in 2027.
- Canada is the fastest growing regional market in North America and is projected to reach USD 5.7 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 61.04% in 2020. Horizon Databook has segmented the U.S. digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
- U.S. Digital Video Advertising Type Outlook (Revenue, USD Billion, 2016-2027)
- Desktop
- Mobile
- U.S. Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2016-2027)
- Retail
- Automotive
- Financial Services
- Telecom
- Consumer Goods & Electronics
- Media & Entertainment
- Others
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Target buyers of U.S. digital video advertising market databook
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. digital video advertising market , including forecasts for subscribers. This country databook contains high-level insights into U.S. digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
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U.S. digital video advertising market outlook size, by type, 2016-2027 (US$B)
U.S. Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)
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