Global Digital Video Advertising Market Size & Outlook
Global digital video advertising market, 2016-2027 (US$B)
Related Markets
Global digital video advertising market highlights
- The global digital video advertising market generated a revenue of USD 26.3 billion in 2020 and is expected to reach USD 152.4 billion by 2027.
- The market is expected to grow at a CAGR (2021 - 2027) of 28.5% by 2027.
- In terms of segment, desktop accounted for a revenue of USD 16.3 billion in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2020.
- Country-wise, U.S. is expected to register the highest CAGR from 2021 to 2027.
Global data book summary
| Market revenue in 2020 | USD 26.3 billion |
| Market revenue in 2027 | USD 152.4 billion |
| Growth rate | 28.5% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
Other key industry trends
- In terms of revenue, the North America accounted for 33.4% of the global digital video advertising market in 2020.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 34.6 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 61.98% in 2020. Horizon Databook has segmented the Global digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
- Global Digital Video Advertising Type Outlook (Revenue, USD Billion, 2016-2027)
- Desktop
- Mobile
- Global Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2016-2027)
- Retail
- Automotive
- Financial Services
- Telecom
- Consumer Goods & Electronics
- Media & Entertainment
- Others
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global digital video advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
Partial client list
Global digital video advertising market outlook size, by region, 2016-2027 (US$B)
Top 10 countries: Digital video advertising market size, 2020 (US$B)
Global digital video advertising market share, by type, 2020 & 2027 (%, US$B)
Digital video advertising market: Opportunity assessment by country
Global digital video advertising market, by region, 2020 (US$B)
| Type | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 3.4 | 4.2 | 5.3 | 6.8 | 8.8 | 11.5 | 15.4 | 19.1 | 23.3 | 28.3 | 33.9 | 40.3 | 24.3% |
| Europe | 2.6 | 3.2 | 4.2 | 5.5 | 7.3 | 9.8 | 13.5 | 17.2 | 21.7 | 27.1 | 33.6 | 41.4 | 28.1% |
| Asia Pacific | 1.7 | 2.2 | 3.0 | 4.1 | 5.8 | 8.1 | 11.5 | 15.3 | 20.1 | 26.1 | 33.4 | 42.6 | 33.1% |
| Latin America | 1.0 | 1.2 | 1.6 | 2.2 | 3.0 | 4.1 | 5.7 | 7.4 | 9.6 | 12.2 | 15.4 | 19.3 | 30.5% |
| MEA | 0.5 | 0.6 | 0.8 | 1.1 | 1.5 | 2.0 | 2.8 | 3.6 | 4.6 | 5.7 | 7.2 | 8.9 | 29.0% |
| Overall | 9.1 | 11.5 | 15.0 | 19.7 | 26.3 | 35.5 | 48.8 | 62.6 | 79.1 | 99.4 | 123.4 | 152.4 | 28.5% |
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