Global Digital Video Advertising Market Size & Outlook

The digital video advertising industry worldwide is expected to reach a projected revenue of US$ 152.4 billion by 2027. A compound annual growth rate of 28.5% is expected of the worldwide digital video advertising industry from 2021 to 2027.
Revenue, 2020 (US$B)
$26.3
Forecast, 2027 (US$B)
$152.4
CAGR, 2021 - 2027
28.5%
Report Coverage
Worldwide

Global digital video advertising market highlights

  • The global digital video advertising market generated a revenue of USD 26.3 billion in 2020 and is expected to reach USD 152.4 billion by 2027.
  • The market is expected to grow at a CAGR (2021 - 2027) of 28.5% by 2027.
  • In terms of segment, desktop accounted for a revenue of USD 16.3 billion in 2020.
  • Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2020.
  • Country-wise, U.S. is expected to register the highest CAGR from 2021 to 2027.

Global data book summary

Market revenue in 2020USD 26.3 billion
Market revenue in 2027USD 152.4 billion
Growth rate28.5% (CAGR from 2020 to 2027)
Largest segmentDesktop
Fastest growing segmentMobile
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2027
Quantitative unitsRevenue in USD billion
Market segmentationDesktop, Mobile

Other key industry trends

  • In terms of revenue, the North America accounted for 33.4% of the global digital video advertising market in 2020.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 34.6 billion by 2027.

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Digital Video Advertising Market Companies

Name Profile # Employees HQ Website

Global digital video advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.


Desktop was the largest segment with a revenue share of 61.98% in 2020. Horizon Databook has segmented the Global digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.


  • Global Digital Video Advertising Type Outlook (Revenue, USD Billion, 2016-2027)
    • Desktop
    • Mobile
  • Global Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2016-2027)
    • Retail
    • Automotive
    • Financial Services
    • Telecom
    • Consumer Goods & Electronics
    • Media & Entertainment
    • Others

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Target buyers of Global digital video advertising market databook

  • Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global digital video advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Global digital video advertising market outlook size, by region, 2016-2027 (US$B)

Top 10 countries: Digital video advertising market size, 2020 (US$B)

Global digital video advertising market share, by type, 2020 & 2027 (%, US$B)

Digital video advertising market: Opportunity assessment by country

Global digital video advertising market, by region, 2020 (US$B)

Global digital video advertising market outlook size, by region, 2016-2027 (US$B)

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