UK Digital Video Advertising Market Size & Outlook
UK digital video advertising market, 2016-2027 (US$B)
Related Markets
UK digital video advertising market highlights
- The UK digital video advertising market generated a revenue of USD 2.5 billion in 2020 and is expected to reach USD 12.3 billion by 2027.
- The UK market is expected to grow at a CAGR of 25.3% from 2021 to 2027.
- In terms of segment, desktop was the largest revenue generating type in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
Digital video advertising market data book summary
| Market revenue in 2020 | USD 2.5 billion |
| Market revenue in 2027 | USD 12.3 billion |
| Growth rate | 25.3% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
| Key market players worldwide | Nexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A |
Other key industry trends
- In terms of revenue, UK accounted for 9.7% of the global digital video advertising market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
- In Europe, UK digital video advertising market is projected to lead the regional market in terms of revenue in 2027.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 10.2 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
UK digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 64% in 2020. Horizon Databook has segmented the UK digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
- UK Digital Video Advertising Type Outlook (Revenue, USD Billion, 2016-2027)
- Desktop
- Mobile
- UK Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2016-2027)
- Retail
- Automotive
- Financial Services
- Telecom
- Consumer Goods & Electronics
- Media & Entertainment
- Others
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Target buyers of UK digital video advertising market databook
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK digital video advertising market , including forecasts for subscribers. This country databook contains high-level insights into UK digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
Partial client list
UK digital video advertising market outlook size, by type, 2016-2027 (US$B)
UK Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)
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