North America Digital Video Advertising Market Size & Outlook
North America digital video advertising market, 2016-2027 (US$B)
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North America digital video advertising market highlights
- The North America digital video advertising market generated a revenue of USD 8.8 billion in 2020.
- The market is expected to grow at a CAGR of 24.3% from 2021 to 2027.
- In terms of segment, desktop was the largest revenue generating type in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2021 to 2027.
North America data book summary
| Market revenue in 2020 | USD 8.8 billion |
| Market revenue in 2027 | USD 40.3 billion |
| Growth rate | 24.3% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
| Key market players worldwide | Nexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A |
Other key industry trends
- In terms of revenue, North America region accounted for 33.4% of the global digital video advertising market in 2020.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2027.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 42.6 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
North America digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 61.36% in 2020. Horizon Databook has segmented the North America digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
This can be attributed to the rapid penetration of smartphones in the region. There is a rising need amongst brands and marketers to capitalize on incrementing digital viewers to capture higher screen time and thereby, to capture a higher revenue share.
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America digital video advertising market , including forecasts for subscribers. This continent databook contains high-level insights into North America digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
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North America digital video advertising market outlook size, by country, 2016-2027 (US$B)
North America Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)
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