Latin America Digital Video Advertising Market Size & Outlook
Latin America digital video advertising market, 2016-2027 (US$B)
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Latin America digital video advertising market highlights
- The Latin America digital video advertising market generated a revenue of USD 3.0 billion in 2020.
- The market is expected to grow at a CAGR of 30.5% from 2021 to 2027.
- In terms of segment, desktop was the largest revenue generating type in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2021 to 2027.
Latin America data book summary
| Market revenue in 2020 | USD 3.0 billion |
| Market revenue in 2027 | USD 19.3 billion |
| Growth rate | 30.5% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
| Key market players worldwide | Nexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A |
Other key industry trends
- In terms of revenue, Latin America region accounted for 11.3% of the global digital video advertising market in 2020.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2027.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 42.6 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 63.33% in 2020. Horizon Databook has segmented the Latin America digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
The influx of technologies such as OTT media streaming and changing consumer behavior is expected to guide the market growth. Additionally, the launch of Facebook’s AI assistant, M, in Brazil is expected to aid in market growth by assisting users in basic functions, and conversational operations.
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America digital video advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
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Latin America digital video advertising market outlook size, by country, 2016-2027 (US$B)
Latin America Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)
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