China Digital Video Advertising Market Size & Outlook

The digital video advertising market in China is expected to reach a projected revenue of US$ 16.8 billion by 2027. A compound annual growth rate of 31.5% is expected of China digital video advertising market from 2021 to 2027.
Revenue, 2020 (US$B)
$2.5
Forecast, 2027 (US$B)
$16.8
CAGR, 2021 - 2027
31.3%
Report Coverage
China

China digital video advertising market highlights

  • The China digital video advertising market generated a revenue of USD 2.5 billion in 2020 and is expected to reach USD 16.8 billion by 2027.
  • The China market is expected to grow at a CAGR of 31.5% from 2021 to 2027.
  • In terms of segment, desktop was the largest revenue generating type in 2020.
  • Mobile is the most lucrative type segment registering the fastest growth during the forecast period.

Digital video advertising market data book summary

Market revenue in 2020USD 2.5 billion
Market revenue in 2027USD 16.8 billion
Growth rate31.5% (CAGR from 2020 to 2027)
Largest segmentDesktop
Fastest growing segmentMobile
Historical data2016 - 2019
Base year2020
Forecast period2021 - 2027
Quantitative unitsRevenue in USD billion
Market segmentationDesktop, Mobile
Key market players worldwideNexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A

Other key industry trends

  • In terms of revenue, China accounted for 9.4% of the global digital video advertising market in 2020.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In Asia Pacific, China digital video advertising market is projected to lead the regional market in terms of revenue in 2027.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 10.5 billion by 2027.

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Digital Video Advertising Market Companies

Name Profile # Employees HQ Website

China digital video advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.


Desktop was the largest segment with a revenue share of 60% in 2020. Horizon Databook has segmented the China digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.


  • China Digital Video Advertising Type Outlook (Revenue, USD Billion, 2016-2027)
    • Desktop
    • Mobile
  • China Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2016-2027)
    • Retail
    • Automotive
    • Financial Services
    • Telecom
    • Consumer Goods & Electronics
    • Media & Entertainment
    • Others

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Target buyers of China digital video advertising market databook

  • Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China digital video advertising market , including forecasts for subscribers. This country databook contains high-level insights into China digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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China digital video advertising market outlook size, by type, 2016-2027 (US$B)

China Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)

China digital video advertising market outlook size, by type, 2016-2027 (US$B)

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