Asia Pacific Digital Video Advertising Market Size & Outlook

The digital video advertising market in Asia Pacific is expected to reach a projected revenue of US$ 42.6 billion by 2027. A compound annual growth rate of 33.1% is expected of Asia Pacific digital video advertising market from 2021 to 2027.
Revenue, 2020 (US$B)
$5.8
Forecast, 2027 (US$B)
$42.6
CAGR, 2021 - 2027
33%
Report Coverage
Asia Pacific

Asia Pacific digital video advertising market highlights

  • The Asia Pacific digital video advertising market generated a revenue of USD 5.8 billion in 2020.
  • The market is expected to grow at a CAGR of 33.1% from 2021 to 2027.
  • In terms of segment, desktop was the largest revenue generating type in 2020.
  • Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2021 to 2027.


Asia Pacific data book summary

Market revenue in 2020USD 5.8 billion
Market revenue in 2027USD 42.6 billion
Growth rate33.1% (CAGR from 2020 to 2027)
Largest segmentDesktop
Fastest growing segmentMobile
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2027
Quantitative unitsRevenue in USD billion
Market segmentationDesktop, Mobile
Key market players worldwideNexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 21.9% of the global digital video advertising market in 2020.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 42.6 billion by 2027.

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Digital Video Advertising Market Companies

Name Profile # Employees HQ Website

Asia Pacific digital video advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.


Desktop was the largest segment with a revenue share of 62.07% in 2020. Horizon Databook has segmented the Asia Pacific digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.


Asia Pacific digital video advertising market growing at an estimated CAGR of 46.1% over the forecast period. The availability of affordable and high-speed internet is promoting wide-scale adoption of tablets and laptops, thus encouraging advertisers to leverage these channels of video advertising. Rise in the use of social media is also a major driving force in the region responsible for market growth.

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Target buyers of Asia Pacific digital video advertising market databook

  • Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific digital video advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Asia Pacific digital video advertising market outlook size, by country, 2016-2027 (US$B)

Asia Pacific Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)

Asia Pacific digital video advertising market outlook size, by country, 2016-2027 (US$B)

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