U.S. Digital Out-of-home Advertising Market Size & Outlook
The digital out-of-home advertising market in the United States is expected to reach a projected revenue of US$ 10,519.1 million by 2030. A compound annual growth rate of 10.6% is expected of the United States digital out-of-home advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$5,186.9
Forecast, 2030 (US$M)
$10,519.1
CAGR, 2024 - 2030
10.6%
Report Coverage
U.S.
U.S. digital out-of-home advertising market, 2017-2030 (US$M)
Related Markets
U.S. digital out-of-home advertising market highlights
- The U.S. digital out-of-home advertising market generated a revenue of USD 5,186.9 million in 2023 and is expected to reach USD 10,519.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 10.6% from 2024 to 2030.
- In terms of segment, billboards was the largest revenue generating format in 2023.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
Digital out-of-home advertising market data book summary
| Market revenue in 2023 | USD 5,186.9 million |
| Market revenue in 2030 | USD 10,519.1 million |
| Growth rate | 10.6% (CAGR from 2023 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 34.3% of the global digital out-of-home advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. digital out-of-home advertising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 989.8 million by 2030.
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Digital Out-of-home Advertising Market Scope
Digital out-of-home advertising market segmentation & scope
Others
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. digital out-of-home advertising market size, by format, 2017-2030 (US$M)
U.S. Digital Out-of-home Advertising Market Outlook Share, 2023 & 2030 (US$M)
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