Global Digital Out-of-home Advertising Market Size & Outlook
Global digital out-of-home advertising market, 2017-2030 (US$M)
Related Markets
Global digital out-of-home advertising market highlights
- The global digital out-of-home advertising market generated a revenue of USD 15,128.2 million in 2023 and is expected to reach USD 32,627.7 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 11.6% by 2030.
- In terms of segment, billboards accounted for a revenue of USD 10,160.4 million in 2023.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 15,128.2 million |
| Market revenue in 2030 | USD 32,627.7 million |
| Growth rate | 11.6% (CAGR from 2023 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
Other key industry trends
- In terms of revenue, the North America accounted for 37.1% of the global digital out-of-home advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Brazil is the fastest growing regional market and is projected to reach USD 336.7 million by 2030.
Billboards was the largest segment with a revenue share of 67.16% in 2023. Horizon Databook has segmented the Global digital out-of-home advertising market based on billboards, street furniture, transit & transportation, place-based media covering the revenue growth of each sub-segment from 2017 to 2030.
Digital out-of-home advertising allows advertisers to target specific audiences based on location, demographics, and behavior. This is made possible through various technologies such as geo-fencing, real-time bidding, and data-driven insights.
Data-driven insights provide advertisers with valuable information about the behavior and preferences of their target audience, allowing them to create more effective, targeted campaigns that resonate with their audience.
Real-time bidding (RTB) is another technology that enables advertisers to bid for advertising space in real time based on the audience data available at that moment. This allows them to deliver more relevant and personalized messages to consumers.
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Digital Out-of-home Advertising Market Scope
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global digital out-of-home advertising market size, by region, 2017-2030 (US$M)
Top 10 countries: Digital out-of-home advertising market size, 2023 (US$M)
Global digital out-of-home advertising market share, by format, 2023 & 2030 (%, US$M)
Digital out-of-home advertising market: Opportunity assessment by country
Global digital out-of-home advertising market, by region, 2023 (US$M)
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