UK Digital Out-of-home Advertising Market Size & Outlook

The digital out-of-home advertising market in UK is expected to reach a projected revenue of US$ 1,948.5 million by 2030. A compound annual growth rate of 11.3% is expected of UK digital out-of-home advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$922.3
Forecast, 2030 (US$M)
$1,948.5
CAGR, 2024 - 2030
11.3%
Report Coverage
UK

UK digital out-of-home advertising market highlights

  • The UK digital out-of-home advertising market generated a revenue of USD 922.3 million in 2023 and is expected to reach USD 1,948.5 million by 2030.
  • The UK market is expected to grow at a CAGR of 11.3% from 2024 to 2030.
  • In terms of segment, billboards was the largest revenue generating format in 2023.
  • Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.

Digital out-of-home advertising market data book summary

Market revenue in 2023USD 922.3 million
Market revenue in 2030USD 1,948.5 million
Growth rate11.3% (CAGR from 2023 to 2030)
Largest segmentBillboards
Fastest growing segmentPlace-Based Media
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBillboards, Street Furniture, Transit & Transportation, Place-Based Media
Key market players worldwideJCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc

Other key industry trends

  • In terms of revenue, UK accounted for 6.1% of the global digital out-of-home advertising market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK digital out-of-home advertising market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 1,682.0 million by 2030.

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Digital Out-of-home Advertising Market Companies

Name Profile # Employees HQ Website

UK digital out-of-home advertising market size, by format, 2017-2030 (US$M)

UK Digital Out-of-home Advertising Market Outlook Share, 2023 & 2030 (US$M)

UK digital out-of-home advertising market size, by format, 2017-2030 (US$M)

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