Australia Digital Out-of-home Advertising Market Size & Outlook
The digital out-of-home advertising market in Australia is expected to reach a projected revenue of US$ 1,062.3 million by 2030. A compound annual growth rate of 11.5% is expected of Australia digital out-of-home advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$494.4
Forecast, 2030 (US$M)
$1,062.3
CAGR, 2024 - 2030
11.5%
Report Coverage
Australia
Australia digital out-of-home advertising market, 2017-2030 (US$M)
Related Markets
Australia digital out-of-home advertising market highlights
- The Australia digital out-of-home advertising market generated a revenue of USD 494.4 million in 2023 and is expected to reach USD 1,062.3 million by 2030.
- The Australia market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
- In terms of segment, billboards was the largest revenue generating format in 2023.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
Digital out-of-home advertising market data book summary
| Market revenue in 2023 | USD 494.4 million |
| Market revenue in 2030 | USD 1,062.3 million |
| Growth rate | 11.5% (CAGR from 2023 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc |
Other key industry trends
- In terms of revenue, Australia accounted for 3.3% of the global digital out-of-home advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China digital out-of-home advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 525.4 million by 2030.
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Digital Out-of-home Advertising Market Scope
Digital out-of-home advertising market segmentation & scope
Others
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Australia digital out-of-home advertising market size, by format, 2017-2030 (US$M)
Australia Digital Out-of-home Advertising Market Outlook Share, 2023 & 2030 (US$M)
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