North America Customer Relationship Management Market Size & Outlook
North America customer relationship management market, 2018-2030 (US$M)
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North America customer relationship management market highlights
- The North America customer relationship management market generated a revenue of USD 28,353.5 million in 2023.
- The market is expected to grow at a CAGR of 12.7% from 2024 to 2030.
- In terms of segment, retail was the largest revenue generating application in 2023.
- Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 28,353.5 million |
| Market revenue in 2030 | USD 65,639.5 million |
| Growth rate | 12.7% (CAGR from 2023 to 2030) |
| Largest segment | Retail |
| Fastest growing segment | Telecom & IT |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education |
| Key market players worldwide | Adobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho |
Other key industry trends
- In terms of revenue, North America region accounted for 43.2% of the global customer relationship management market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.
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Customer Relationship Management Market Scope
Customer Relationship Management Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America customer relationship management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.
Retail was the largest segment with a revenue share of 23.06% in 2023. Horizon Databook has segmented the North America customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing digitalization in the retail industry and growing preference for personalized experience are contributing to the growth of the regional market. Companies are widely adopting technologies such as cloud, Internet of Things (IoT), and big data to support their digital transformation as part of their efforts to pursue a customer-centric business model.
Additionally, companies are adopting customer relationship management solutions to enhance their brand image and better engage with customers. Major companies in the U.S. are aggressively investing in customer relationship management to meet customers & expectations. For instance, in 2019, according to a Microsoft survey, more than 90% of customers revealed customer service as an essential factor influencing brand loyalty.
The rise in cloud adoption in the U.S. has led to increased utilization of CRM services. Most small & medium enterprises depend on cloud services to improve internal efficiency and customer engagement across various touchpoints. The rising adoption of customer relationship management solutions can be observed across Canada as vendors in the country are leveraging data to gain a competitive edge. Additionally, the increased need for mobility is propelling the demand for CRM in this region.
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Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into North America customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America customer relationship management market size, by country, 2018-2030 (US$M)
North America Customer Relationship Management Market Outlook Share, 2023 & 2030 (US$M)
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