Middle East & Africa Customer Relationship Management Market Size & Outlook
Middle East & Africa customer relationship management market, 2018-2030 (US$M)
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MEA customer relationship management market highlights
- The MEA customer relationship management market generated a revenue of USD 3,485.2 million in 2023.
- The market is expected to grow at a CAGR of 14.6% from 2024 to 2030.
- In terms of segment, retail was the largest revenue generating application in 2023.
- Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2023 | USD 3,485.2 million |
| Market revenue in 2030 | USD 9,049.3 million |
| Growth rate | 14.6% (CAGR from 2023 to 2030) |
| Largest segment | Retail |
| Fastest growing segment | Telecom & IT |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education |
| Key market players worldwide | Adobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.3% of the global customer relationship management market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.
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Customer Relationship Management Market Scope
Customer Relationship Management Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa customer relationship management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.
Retail was the largest segment with a revenue share of 23.3% in 2023. Horizon Databook has segmented the Middle East & Africa customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.
The Middle Eastern region is characterized by the presence of a sound capital infrastructure that supports IT development. The region attracts top retail and electronics brands. This is creating the need for offering improved customer experience services with the help of CRM solutions.
Economies such as Turkey, Egypt, and Saudi Arabia, among others, are witnessing rapid growth of small & medium enterprises, which are implementing CRM solutions to gain insights for better demand forecasting.
Various governments and public entities are supporting the implementation of CRM tools in contact centers for seamless communication between customers and representatives. Additionally, a study conducted in South Africa.
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Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Middle East & Africa Customer Relationship Management Market Outlook Share, 2023 & 2030 (US$M)
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