Middle East & Africa Customer Relationship Management Market Size & Outlook, 2030

Revenue, 2023 (US$M)

$3,485.2

Forecast, 2030 (US$M)

$9,049.3

CAGR, 2024 - 2030

14.6%

Report Coverage

Middle East & Africa

Middle East & Africa customer relationship management market, 2018-2030 (US$M)

Related Markets

Global Customer Relationship Management Industry Outlook

North America Customer Relationship Management Market Outlook

U.S. Customer Relationship Management Market Outlook

Canada Customer Relationship Management Market Outlook

Mexico Customer Relationship Management Market Outlook

Europe Customer Relationship Management Market Outlook

Germany Customer Relationship Management Market Outlook

France Customer Relationship Management Market Outlook

Spain Customer Relationship Management Market Outlook

UK Customer Relationship Management Market Outlook

Asia Pacific Customer Relationship Management Market Outlook

Japan Customer Relationship Management Market Outlook

China Customer Relationship Management Market Outlook

India Customer Relationship Management Market Outlook

Australia Customer Relationship Management Market Outlook

New Zealand Customer Relationship Management Market Outlook

Latin America Customer Relationship Management Market Outlook

Brazil Customer Relationship Management Market Outlook

MEA customer relationship management market highlights

The MEA customer relationship management market generated a revenue of USD 3,485.2 million in 2023.
The market is expected to grow at a CAGR of 14.6% from 2024 to 2030.
In terms of segment, retail was the largest revenue generating application in 2023.
Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.

MEA data book summary

Market revenue in 2023	USD 3,485.2 million
Market revenue in 2030	USD 9,049.3 million
Growth rate	14.6% (CAGR from 2023 to 2030)
Largest segment	Retail
Fastest growing segment	Telecom & IT
Historical data covered	2018 - 2022
Base year for estimation	2023
Forecast period covered	2024 - 2030
Quantitative units	Revenue in USD million
Market segmentation	BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education
Key market players worldwide	Adobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho

Other key industry trends

In terms of revenue, MEA region accounted for 5.3% of the global customer relationship management market in 2023.
Globally, North America is projected to lead the regional market in terms of revenue in 2030.
Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.

Key Regions: U.S. , UK , Japan , Brazil , Canada

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Customer Relationship Management Market Scope

Customer relationship management market segmentation & scope

Application

BFSI

Retail

Healthcare

Telecom & IT

Discrete Manufacturing

Government & Education

Others

Deployment

On premise

Cloud

Enterprise Size

Large Enterprise

Small & Medium Enterprises

Solution

Customer Service

Customer Experience Management

Analytics

Marketing Automation

Salesforce Automation

Social Media Monitoring

Others

Regions

Europe

Countries

U.S.

Canada

Mexico

Germany

France

Spain

China

India

Japan

Australia

New Zealand

Brazil

Customer Relationship Management Market Companies

Name	Profile	# Employees	HQ	Website

Middle East & Africa customer relationship management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.

Retail was the largest segment with a revenue share of 23.3% in 2023. Horizon Databook has segmented the Middle East & Africa customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.

The Middle Eastern region is characterized by the presence of a sound capital infrastructure that supports IT development. The region attracts top retail and electronics brands. This is creating the need for offering improved customer experience services with the help of CRM solutions. Economies such as Turkey, Egypt, and Saudi Arabia, among others, are witnessing rapid growth of small & medium enterprises, which are implementing CRM solutions to gain insights for better demand forecasting. Various governments and public entities are supporting the implementation of CRM tools in contact centers for seamless communication between customers and representatives. Additionally, a study conducted in South Africa demonstrated that long-term insurance providers who use CRM tools exhibit trustworthy behavior, encouraging more brands to opt for CRM solutions.

Reasons to subscribe to Middle East & Africa customer relationship management market databook:

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Target buyers of Middle East & Africa customer relationship management market databook

Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.