Latin America Customer Relationship Management Market Size & Outlook
Latin America customer relationship management market, 2018-2030 (US$M)
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Latin America customer relationship management market highlights
- The Latin America customer relationship management market generated a revenue of USD 4,418.3 million in 2023.
- The market is expected to grow at a CAGR of 13.8% from 2024 to 2030.
- In terms of segment, retail was the largest revenue generating application in 2023.
- Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 4,418.3 million |
| Market revenue in 2030 | USD 10,931.9 million |
| Growth rate | 13.8% (CAGR from 2023 to 2030) |
| Largest segment | Retail |
| Fastest growing segment | Telecom & IT |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education |
| Key market players worldwide | Adobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho |
Other key industry trends
- In terms of revenue, Latin America region accounted for 6.7% of the global customer relationship management market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.
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Customer Relationship Management Market Scope
Customer Relationship Management Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America customer relationship management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.
Retail was the largest segment with a revenue share of 23.28% in 2023. Horizon Databook has segmented the Latin America customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.
While the demand for consumer goods is rising in South America, customers in Brazil and other countries in the region are particularly calling for on-demand customer service and personalized engagement across various customer support channels.
Thereby encouraging CRM solution providers to consider a foray into South America and cement their position in the regional market. The region is observed to be making significant efforts to support digital transformation.
Such as deploying fiber optics across the region to offer better connectivity to customers. The rising trend of nearshoring IT operations to the South American region to save operational IT costs associated with the deployment.
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Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America customer relationship management market size, by country, 2018-2030 (US$M)
Latin America Customer Relationship Management Market Outlook Share, 2023 & 2030 (US$M)
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