Europe Customer Relationship Management Market Size & Outlook

The customer relationship management market in Europe is expected to reach a projected revenue of US$ 42,126.0 million by 2030. A compound annual growth rate of 14.3% is expected of Europe customer relationship management market from 2024 to 2030.
Revenue, 2023 (US$M)
$16,482.6
Forecast, 2030 (US$M)
$42,126.0
CAGR, 2024 - 2030
14.3%
Report Coverage
Europe

Europe customer relationship management market highlights

  • The Europe customer relationship management market generated a revenue of USD 16,482.6 million in 2023.
  • The market is expected to grow at a CAGR of 14.3% from 2024 to 2030.
  • In terms of segment, retail was the largest revenue generating application in 2023.
  • Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 16,482.6 million
Market revenue in 2030USD 42,126.0 million
Growth rate14.3% (CAGR from 2023 to 2030)
Largest segmentRetail
Fastest growing segmentTelecom & IT
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education
Key market players worldwideAdobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho


Other key industry trends

  • In terms of revenue, Europe region accounted for 25.1% of the global customer relationship management market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.

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Customer Relationship Management Market Companies

Name Profile # Employees HQ Website

Europe customer relationship management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.


Retail was the largest segment with a revenue share of 23.31% in 2023. Horizon Databook has segmented the Europe customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.


In Europe, several firms have a multi-regional user base that leads to multi-currency transactions. Thus, firms are adopting CRM solutions to make the process of transaction seamless and proactively assist customers. 

Technological advancements, including the provision of gathering data and insights required to enhance operational efficiencies through customized solutions, are expected to drive the U.K. customer relationship management market over the forecast period. 

For instance, in 2021, the government announced Shared Service Strategy. The initiative provides a better user experience and helps organizations achieve greater efficiency and reduce costs. Such initiatives are expected to drive the growth of the CRM market in the region. 

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Target buyers of Europe customer relationship management market databook

  • Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Europe customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe customer relationship management market size, by country, 2018-2030 (US$M)

Europe Customer Relationship Management Market Outlook Share, 2023 & 2030 (US$M)

Europe customer relationship management market size, by country, 2018-2030 (US$M)

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