Asia Pacific Customer Relationship Management Market Size & Outlook

The customer relationship management market in Asia Pacific is expected to reach a projected revenue of US$ 35,416.0 million by 2030. A compound annual growth rate of 15.6% is expected of Asia Pacific customer relationship management market from 2024 to 2030.
Revenue, 2023 (US$M)
$12,852.3
Forecast, 2030 (US$M)
$35,416.0
CAGR, 2024 - 2030
15.6%
Report Coverage
Asia Pacific

Asia Pacific customer relationship management market highlights

  • The Asia Pacific customer relationship management market generated a revenue of USD 12,852.3 million in 2023.
  • The market is expected to grow at a CAGR of 15.6% from 2024 to 2030.
  • In terms of segment, retail was the largest revenue generating application in 2023.
  • Telecom & IT is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 12,852.3 million
Market revenue in 2030USD 35,416.0 million
Growth rate15.6% (CAGR from 2023 to 2030)
Largest segmentRetail
Fastest growing segmentTelecom & IT
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education
Key market players worldwideAdobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 19.6% of the global customer relationship management market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.

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Customer Relationship Management Market Companies

Name Profile # Employees HQ Website

Asia Pacific customer relationship management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.


Retail was the largest segment with a revenue share of 23.28% in 2023. Horizon Databook has segmented the Asia Pacific customer relationship management market based on bfsi, retail, healthcare, telecom & it, discrete manufacturing, government & education covering the revenue growth of each sub-segment from 2018 to 2030.


Companies based in developed economies such as the U.S. and Europe are targeting developing economies, including India and China, to expand their geographic presence, which is fueling the growth of the customer relationship management market in the Asia Pacific region. 

The Asia Pacific region is a hub for small and medium enterprises that are focusing on gaining a competitive advantage through better customer service, which can be attained using CRM tools.


The tools help in cost reduction, better customer retention, and managed communication with prospective leads. The BFSI and retail industries in countries such as India, China, and Japan are aggressively investing in IT infrastructure to gain major market shares. 

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Target buyers of Asia Pacific customer relationship management market databook

  • Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific customer relationship management market size, by country, 2018-2030 (US$M)

Asia Pacific Customer Relationship Management Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific customer relationship management market size, by country, 2018-2030 (US$M)

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