Middle East & Africa Customer Intelligence Platform Market Size & Outlook
The customer intelligence platform market in Middle East & Africa is expected to reach a projected revenue of US$ 1,210.8 million by 2030. A compound annual growth rate of 29.7% is expected of Middle East & Africa customer intelligence platform market from 2025 to 2030.
Revenue, 2024 (US$M)
$261.4
Forecast, 2030 (US$M)
$1,210.8
CAGR, 2025 - 2030
29.7%
Report Coverage
Middle East & Africa
Middle East & Africa customer intelligence platform market, 2018-2030 (US$M)
Related Markets
MEA customer intelligence platform market highlights
- The MEA customer intelligence platform market generated a revenue of USD 261.4 million in 2024.
- The market is expected to grow at a CAGR of 29.7% from 2025 to 2030.
- In terms of segment, platform was the largest revenue generating component in 2024.
- Platform is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 261.4 million |
| Market revenue in 2030 | USD 1,210.8 million |
| Growth rate | 29.7% (CAGR from 2025 to 2030) |
| Largest segment | Platform |
| Fastest growing segment | Platform |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Platform, Services |
| Key market players worldwide | Alphabet Inc Class A, Microsoft Corp, Adobe Inc, Informatica Inc, SAP SE, SAS, Teradata Corp, Oracle Corp, Salesforce Inc, International Business Machines Corp, The Interpublic Group of Companies Inc, iManage, Proxima |
Other key industry trends
- In terms of revenue, MEA region accounted for 8.5% of the global customer intelligence platform market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 3,922.2 million by 2030.
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Customer Intelligence Platform Market Scope
Customer intelligence platform market segmentation & scope
Customer Data Collection and Management
Customer Segmentation and Targeting
Customer Experience Management
Customer Behaviour Analytics
Omnichannel Marketing
Personalized Recommendation
Others
Banking, Financial Services, and Insurance (BFSI)
Retail and e-commerce
Government and Defence
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Others
Customer Intelligence Platform Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
MEA customer intelligence platform market size, by country, 2018-2030 (US$M)
Middle East & Africa Customer Intelligence Platform Market Outlook Share, 2024 & 2030 (US$M)
Related industry reports
Related regional statistics
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