Latin America Customer Intelligence Platform Market Size & Outlook
The customer intelligence platform market in Latin America is expected to reach a projected revenue of US$ 1,036.0 million by 2030. A compound annual growth rate of 29% is expected of Latin America customer intelligence platform market from 2024 to 2030.
Revenue, 2023 (US$M)
$173.9
Forecast, 2030 (US$M)
$1,036.0
CAGR, 2024 - 2030
29%
Report Coverage
Latin America
Latin America customer intelligence platform market, 2018-2030 (US$M)
Latin America customer intelligence platform market highlights
- The Latin America customer intelligence platform market generated a revenue of USD 173.9 million in 2023.
- The market is expected to grow at a CAGR of 29% from 2024 to 2030.
- In terms of segment, platform was the largest revenue generating component in 2023.
- Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Latin America data book summary
| Market revenue in 2023 | USD 173.9 million |
| Market revenue in 2030 | USD 1,036.0 million |
| Growth rate | 29% (CAGR from 2023 to 2030) |
| Largest segment | Platform |
| Fastest growing segment | Platform |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Platform |
| Key market players worldwide | Alphabet Inc Class A, Microsoft Corp, Adobe Inc, Informatica Inc, SAP SE, SAS, Teradata Corp, Oracle Corp, Salesforce Inc, International Business Machines Corp, The Interpublic Group of Companies Inc, iManage, Proxima |
Other key industry trends
- In terms of revenue, Latin America region accounted for 6.9% of the global customer intelligence platform market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 3,729.5 million by 2030.
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Customer Intelligence Platform Market Scope
Customer intelligence platform market segmentation & scope
Data Channel
Web
Social Media
Mobile
Email
Store
Call Centre
Others
Application
Customer Data Collection and Management
Customer Segmentation and Targeting
Customer Experience Management
Customer Behaviour Analytics
Omnichannel Marketing
Personalized Recommendation
Others
Deployment
On Premise
Cloud Based
Enterprise Size
SMEs
Large Enterprises
End Use
Banking, Financial Services, and Insurance (BFSI)
Retail and E-commerce
Telecommunications and IT
Manufacturing
Transportation and Logistics
Government and Defence
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Others
Countries
U.S.
Canada
Mexico
UK
Germany
France
Japan
China
India
Australia
South Korea
Brazil
South Africa
Saudi Arabia
UAE
Customer Intelligence Platform Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America customer intelligence platform market
Related industry reports
Related regional statistics
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