Latin America Customer Analytics Market Size & Outlook
The customer analytics market in Latin America is expected to reach a projected revenue of US$ 3,647.3 million by 2030. A compound annual growth rate of 20.2% is expected of Latin America customer analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,007.9
Forecast, 2030 (US$M)
$3,647.3
CAGR, 2024 - 2030
20.2%
Report Coverage
Latin America
Latin America customer analytics market, 2018-2030 (US$M)
Latin America customer analytics market highlights
- The Latin America customer analytics market generated a revenue of USD 1,007.9 million in 2023.
- The market is expected to grow at a CAGR of 20.2% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2023.
- Solution is the most lucrative component segment registering the fastest growth during the forecast period.
Latin America data book summary
| Market revenue in 2023 | USD 1,007.9 million |
| Market revenue in 2030 | USD 3,647.3 million |
| Growth rate | 20.2% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Solution |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution |
| Key market players worldwide | Adobe Inc, Dell Technologies Inc Ordinary Shares - Class C, Alphabet Inc Class A, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS International, Teradata Corp |
Other key industry trends
- In terms of revenue, Latin America region accounted for 6.9% of the global customer analytics market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,130.2 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Customer Analytics Market Scope
Customer analytics market segmentation & scope
Web analytical tools
Dashboard and reporting tools
Voice of customer (VOC)
ETL (extract, transform, and load)
Analytical modules/tools
Services
System integration & deployment
Training & consulting
Support & maintenance
Data Source
Web
Social Media
Smartphone
Email
Store
Call Centre
Other Data Source
Application
Brand Management
Campaign Management
Churn Management
Customer Behavioral Analysis
Product Management
Other Application
Deployment
On-premise
Cloud-based
Enterprise Size
SMEs
Large Enterprises
End Use
Banking, Financial Services, and Insurance (BFSI)
Retail and e-commerce
Telecommunications and IT
Manufacturing
Transportation and Logistics
Government and Defence
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Other End-Use
Countries
U.S.
Canada
Mexico
UK
Germany
France
Japan
China
India
Australia
South Korea
Brazil
South Africa
Saudi Arabia
UAE
Customer Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America customer analytics market
Related industry reports
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
