Global Customer Analytics Market Size & Outlook, 2024-2030

The customer analytics industry worldwide is expected to reach a projected revenue of US$ 48,630.3 million by 2030. A compound annual growth rate of 19.6% is expected of the worldwide customer analytics industry from 2025 to 2030.
Revenue, 2024 (US$M)
$16,975.7
Forecast, 2030 (US$M)
$48,630.3
CAGR, 2025 - 2030
19.6%
Report Coverage
Worldwide

Global customer analytics market highlights

  • The global customer analytics market generated a revenue of USD 16,975.7 million in 2024 and is expected to reach USD 48,630.3 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 19.6% by 2030.
  • In terms of segment, solution accounted for a revenue of USD 12,875.3 million in 2024.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, South Korea is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 16,975.7 million
Market revenue in 2030USD 48,630.3 million
Growth rate19.6% (CAGR from 2025 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 35.6% of the global customer analytics market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Korea is the fastest growing regional market and is projected to reach USD 1,594.2 million by 2030.

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Customer Analytics Market Companies

Name Profile # Employees HQ Website

Global customer analytics market size, by regions, 2018-2030 (US$M)

Top 10 countries: Customer analytics market size, 2024 (US$M)

Global customer analytics market share, by component, 2024 & 2030 (%, US$M)

Customer analytics market: Opportunity assessment by country

Global customer analytics market, by region, 2024 (US$M)

Global customer analytics market size, by regions, 2018-2030 (US$M)

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