Middle East & Africa Craft Spirits Market Size & Outlook
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MEA craft spirits market highlights
- The MEA craft spirits market generated a revenue of USD 422.6 million in 2023.
- The market is expected to grow at a CAGR of 17.7% from 2024 to 2030.
- In terms of segment, whiskey was the largest revenue generating product in 2023.
- Gin is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 422.6 million |
| Market revenue in 2030 | USD 1,325.4 million |
| Growth rate | 17.7% (CAGR from 2023 to 2030) |
| Largest segment | Whiskey |
| Fastest growing segment | Gin |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Whiskey, Vodka, Gin, Rum, Brandy, Liquer |
| Key market players worldwide | Diageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Suntory Beverage & Food Ltd, Bacardi, Heaven Hill Distilleries, Campari Group, Sazerac Company, Highwood Distillers, Rogue Ales |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.0% of the global craft spirits market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 18,586.1 million by 2030.
Whiskey was the largest segment with a revenue share of 44.91% in 2023. Horizon Databook has segmented the Middle East & Africa craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.
Since alcohol is totally prohibited in some parts of the region, including Saudi Arabia, Iran, Kuwait, Yemen, and the Emirate of Sharjah, demand for handmade spirits in the Middle East is limited. Moreover, in South Africa, with an increasing number of craft spirit brands, competition has also increased.
Due to this, craft spirits companies have started focusing on innovative offerings and advertising. For example, The Soulful Brand, a Johannesburg-based craft brand that produces highquality spirits and mixers, recently introduced its new Soulicto Gin in Lagos, Nigeria. The craft distillery has blended Soulicto Gin with lemon, citrus, and herbaceous flavors, as a sustainable brand that honors the region's natural richness.
Key Regions: U.S. , UK , Japan , Brazil , Saudi Arabia
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Craft Spirits Market Scope
Craft Spirits Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Rogue Ales | View profile | - | Portland, Oregon, United States, North America | https://www.rogue.com/ |
| Highwood Distillers | View profile | 11-50 | Calgary, Alberta, Canada, North America | https://www.highwood-distillers.com |
| Campari Group | View profile | 1001-5000 | Sesto San Giovanni, Lombardia, Italy, Europe | https://www.camparigroup.com |
| Sazerac Company | View profile | 1001-5000 | Metairie, Louisiana, United States, North America | https://www.sazerac.com/ |
| Heaven Hill Distilleries | View profile | 501-1000 | Bardstown, Kentucky, United States, North America | http://www.heavenhill.com/ |
| Bacardi | View profile | 5001-10000 | Hamilton, Hamilton, Bermuda, North America | https://www.bacardilimited.com/ |
| Constellation Brands Inc Class A | View profile | 10600 | 207 High Point Drive, Building 100, Victor, New York, NY, United States, 14564 | https://www.cbrands.com |
| Diageo PLC | View profile | 30269 | 16 Great Marlborough Street, London, United Kingdom, W1F 7HS | https://www.diageo.com |
| Pernod Ricard SA | View profile | 20617 | 5, Cours Paul Ricard, Paris, France, 75008 | https://www.pernod-ricard.com |
| Suntory Beverage & Food Ltd | View profile | 24641 | 3-1-1 Kyobashi, Tokyo Square Garden, Chuo-ku, Tokyo, Japan, 104-0031 | http://www.suntory.co.jp |
MEA craft spirits market size, by country, 2017-2030 (US$M)
Middle East & Africa Craft Spirits Market Outlook Share, 2023 & 2030 (US$M)
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