Middle East & Africa Craft Spirits Market Size & Outlook

The craft spirits market in Middle East & Africa is expected to reach a projected revenue of US$ 1,325.4 million by 2030. A compound annual growth rate of 17.7% is expected of Middle East & Africa craft spirits market from 2024 to 2030.
Revenue, 2023 (US$M)
$422.6
Forecast, 2030 (US$M)
$1,325.4
CAGR, 2024 - 2030
17.7%
Report Coverage
Middle East & Africa

MEA craft spirits market highlights

  • The MEA craft spirits market generated a revenue of USD 422.6 million in 2023.
  • The market is expected to grow at a CAGR of 17.7% from 2024 to 2030.
  • In terms of segment, whiskey was the largest revenue generating product in 2023.
  • Gin is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 422.6 million
Market revenue in 2030USD 1,325.4 million
Growth rate17.7% (CAGR from 2023 to 2030)
Largest segmentWhiskey
Fastest growing segmentGin
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWhiskey, Vodka, Gin, Rum, Brandy, Liquer
Key market players worldwideDiageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Suntory Beverage & Food Ltd, Bacardi, Heaven Hill Distilleries, Campari Group, Sazerac Company, Highwood Distillers, Rogue Ales


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.0% of the global craft spirits market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 18,586.1 million by 2030.

Whiskey was the largest segment with a revenue share of 44.91% in 2023. Horizon Databook has segmented the Middle East & Africa craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.


Since alcohol is totally prohibited in some parts of the region, including Saudi Arabia, Iran, Kuwait, Yemen, and the Emirate of Sharjah, demand for handmade spirits in the Middle East is limited. Moreover, in South Africa, with an increasing number of craft spirit brands, competition has also increased.

Due to this, craft spirits companies have started focusing on innovative offerings and advertising. For example, The Soulful Brand, a Johannesburg-based craft brand that produces highquality spirits and mixers, recently introduced its new Soulicto Gin in Lagos, Nigeria. The craft distillery has blended Soulicto Gin with lemon, citrus, and herbaceous flavors, as a sustainable brand that honors the region's natural richness.

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Craft Spirits Market Companies

Name Profile # Employees HQ Website

MEA craft spirits market size, by country, 2017-2030 (US$M)

Middle East & Africa Craft Spirits Market Outlook Share, 2023 & 2030 (US$M)

MEA craft spirits market size, by country, 2017-2030 (US$M)

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