Market revenue in 2023 | USD 422.6 million |
Market revenue in 2030 | USD 1,325.4 million |
Growth rate | 17.7% (CAGR from 2023 to 2030) |
Largest segment | Whiskey |
Fastest growing segment | Gin |
Historical data covered | 2017 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Whiskey, Vodka, Gin, Rum, Brandy, Liquer |
Key market players worldwide | Diageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Suntory Beverage & Food Ltd, Bacardi, Heaven Hill Distilleries, Campari Group, Sazerac Company, Highwood Distillers, Rogue Ales |
Whiskey was the largest segment with a revenue share of 44.91% in 2023. Horizon Databook has segmented the Middle East & Africa craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.
Since alcohol is totally prohibited in some parts of the region, including Saudi Arabia, Iran, Kuwait, Yemen, and the Emirate of Sharjah, demand for handmade spirits in the Middle East is limited. Moreover, in South Africa, with an increasing number of craft spirit brands, competition has also increased.
Due to this, craft spirits companies have started focusing on innovative offerings and advertising. For example, The Soulful Brand, a Johannesburg-based craft brand that produces highquality spirits and mixers, recently introduced its new Soulicto Gin in Lagos, Nigeria. The craft distillery has blended Soulicto Gin with lemon, citrus, and herbaceous flavors, as a sustainable brand that honors the region's natural richness.
Key Regions: U.S. , UK , Japan , Brazil , Saudi Arabia
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