Market revenue in 2023 | USD 21,184.3 million |
Market revenue in 2030 | USD 117,374.3 million |
Growth rate | 27.7% (CAGR from 2023 to 2030) |
Largest segment | Whiskey |
Fastest growing segment | Gin |
Historical data covered | 2017 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Whiskey, Vodka, Gin, Rum, Brandy, Liquer |
Whiskey was the largest segment with a revenue share of 44.92% in 2023. Horizon Databook has segmented the Global craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.
Millennials refer to people born between the 1980s and early 2000s. This generation have accounted for a significant percentage of alcohol drinkers in the recent past and this trend is anticipated to continue over the forecast period as well. The generation is above the legal drinking age (LDA) and exhibits a significant purchasing power.
There are around 1.8 billion millennials across the globe, equal to 23% of the global population, according to World Economic Forum. In the U.S., they constitute approximately 32% of the total consumption of these spirits, according to a survey conducted by FHE Health in May 2020.
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