Japan Craft Spirits Market Size & Outlook, 2023-2030

The craft spirits market in Japan is expected to reach a projected revenue of US$ 3,172.4 million by 2030. A compound annual growth rate of 35.4% is expected of Japan craft spirits market from 2024 to 2030.
Revenue, 2023 (US$M)
$379.5
Forecast, 2030 (US$M)
$3,172.4
CAGR, 2024 - 2030
35.4%
Report Coverage
Japan

Japan craft spirits market highlights

  • The Japan craft spirits market generated a revenue of USD 379.5 million in 2023 and is expected to reach USD 3,172.4 million by 2030.
  • The Japan market is expected to grow at a CAGR of 35.4% from 2024 to 2030.
  • In terms of segment, whiskey was the largest revenue generating product in 2023.
  • Gin is the most lucrative product segment registering the fastest growth during the forecast period.


Craft spirits market data book summary

Market revenue in 2023USD 379.5 million
Market revenue in 2030USD 3,172.4 million
Growth rate35.4% (CAGR from 2023 to 2030)
Largest segmentWhiskey
Fastest growing segmentGin
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWhiskey, Vodka, Gin, Rum, Brandy, Liquer
Key market players worldwideDiageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Suntory Beverage & Food Ltd, Bacardi, Heaven Hill Distilleries, Campari Group, Sazerac Company, Highwood Distillers, Rogue Ales


Other key industry trends

  • In terms of revenue, Japan accounted for 1.8% of the global craft spirits market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China craft spirits market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,172.4 million by 2030.

Whiskey was the largest segment with a revenue share of 44.93% in 2023. Horizon Databook has segmented the Japan craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.


The expansion of the global craft spirits industry has been driven by factors such as rising consumer demand for premium and authenticated drinks. In 2021, with almost 20% increase over the last three years, Japan reported over 600 craft brewers and brewpubs.

In addition, the millennial population segment with the age confirming the legal drinking age contributes the majority of the market. The rise in the popularity of luxury craft spirits among consumers is likely to outpace industry expansion. Furthermore, market development has been fueled by an increase in demand among people with high disposable income.

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Craft Spirits Market Companies

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Japan craft spirits market size, by product, 2017-2030 (US$M)

Japan Craft Spirits Market Outlook Share, 2023 & 2030 (US$M)

Japan craft spirits market size, by product, 2017-2030 (US$M)

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