Market revenue in 2023 | USD 1,421.7 million |
Market revenue in 2030 | USD 6,526.1 million |
Growth rate | 24.3% (CAGR from 2023 to 2030) |
Largest segment | Whiskey |
Fastest growing segment | Gin |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Whiskey, Vodka, Gin, Rum, Brandy, Liquer |
Key market players worldwide | Diageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Suntory Beverage & Food Ltd, Bacardi, Heaven Hill Distilleries, Campari Group, Sazerac Company, Highwood Distillers, Rogue Ales |
Whiskey was the largest segment with a revenue share of 44.93% in 2023. Horizon Databook has segmented the Germany craft spirits market based on whiskey, vodka, gin, rum, brandy, liquer covering the revenue growth of each sub-segment from 2017 to 2030.
In Germany, craft spirit sales are driven by a big demographic segment of craft spirit customers who regularly visit restaurants and bars. Millennials make up the majority of customers in this industry. A huge portion of the millennial population is made up of employed consumers with strong spending power, who are eager to sample different flavors and cocktails. As a result, this portion of the population is propelling the craft spirits business forward at a rapid pace.
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